marketing Tag Archives - General Assembly Blog

Marketing to New Generations: A Look at Millennials and Beyond


It’s no mystery that marketing to millennials has becoming increasingly important to the long term success of businesses across a variety of industries. With millennial spending on the rise and showing no signs of stopping, this age group represents a massive opportunity that businesses cannot afford to ignore.

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Perks, Storage, and Multiple Users: 3 Ways to Get People to Pay for a Freemium Product


Apps on a phone

More than five years ago, Chris Anderson wrote in a seminal Wired article that, “The Web has become the land of the free.” Since this declaration, there have been some extraordinary freemium success stories including Dropbox, Spotify, CandyCrush, and Evernote.

But detractors have also emerged, such as Dmitri Leonov, who feel that for many companies, the freemium model doesn’t make sense. Leonov, a VP at Sanebox, wrote in an op-ed for Mashable that “by charging nothing for your service you’re actually anchoring that value in your customer’s mind, making it harder to raise the price later.”

So why would users ever opt for a paid product, instead of sticking with the free option? Before your freemium launch, take a look at how limiting features, space, and the number of users can provide a clear incentive to purchase the premium version.

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How Do Social Media and SEO Impact Each Other?


<i>Image source: Wikipedia Commons</i>

Does anyone talk about search engine optimization these days without also talking about social media? Not really, but the arguments behind the importance of engaging in both may vary. There’s a camp convinced that social activity plays a significant role in search engine rank placement (despite Google’s head of Webspam, Matt Cutts’, denials that Facebook and Twitter signals are weighted more heavily than any others). While another camp simply views SEO and social media as two distinct and effective ways to garner page views and attract a larger audience. Until the keepers of the algorithms reveal their secrets, the debate will likely rage on. In the meantime, let’s take a look at some proven ways that social media and SEO impact each other. Continue reading

From the Desk of Matt and Katie Iles, Instructor Fellows for Digital Marketing


Matt and Katie Illes Image

We love what General Assembly stands for. For us, it’s a place of tremendous energy and go-getter attitudes. Every member of the community wants to build and collaborate and learn, creating a truly exciting environment to teach.

We feel strongly about being leaders within the General Assembly community, at least when it comes to our discipline. We take pride and ownership over our curriculum and our school of thought. We love working with students to collaborate and mold them into communicative, skilled and confident marketers. One of the best parts about teaching is the ability to watch a class grow together and change each other. We’ve learned new ways to approach our discipline every time we teach. Especially in today’s fast-moving economy, it’s so critical that General Assembly makes it possible to learn new skills and improve expertise. We’re excited to be a part of that every day.

Our teaching experience has been rewarding well beyond the classroom; we’ve actually hired 4 former students. It’s proven to be a great alternative to a headhunter!

Meet Matt and Katie

Matt and Katie Iles, Co – Founders of Nine Lines and Tycoon.

Katie studied neuroscience and chemistry at Duke University before launching a career focused on consumer behavior. She specializes in data analysis and experimental testing, bringing a research-oriented approach to her work.

Matthew studied marketing and sociology at Duke University before embarking on a career focused on digital strategy. He specializes in digital marketing and user experience, bringing a creative approach to his work.

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What is A/B Testing? Get behind the buzz.


There are a ton of buzz words to learn within the digital marketing world, let’s start off with A/B Testing.

Learn More About Digital Marketing With Us Here

7 Ways to Optimize Your LinkedIn To Boost Your Personal Brand



With more than 275 million users, including executives of nearly every Fortune 500 Company, LinkedIn has become a powerful tool for defining your personal brand, establishing credibility, and networking with business connections. Are you making the most out of your presence within this network?

Getting setup on the platform is just step one—below are seven ways to ensure you are putting your best foot forward on this essential platform. To dive deeper into this subject, watch “Use LinkedIn to Land a Job in Digital Marketing” by our Outcomes & Alumni manager, Katie Hudson.

1. Headshot

Think of your headshot as your first impression for your future employer. You may love that beach pic from your vacation in Maui, or that one shot of you and your squad at the bar—but (most) employers aren’t looking for a buddy to go out with, they are looking for a sharp and reliable worker. Make sure to use a clean, professional image of yourself (and just yourself) that comes off as friendly and polished, focusing on just your head and shoulders.

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What Is: Digital Marketing



Name: Matt and Katie Iles (@nine_lines)
Occupation: Co-Founders, Nine Lines

1. In 140 characters or less, what is Digital Marketing?

The pursuit to understand your customers, master your messaging, and grow your business.

2. What’s your favorite part about Digital Marketing? What gets you most excited?

The industry’s constantly changing, and we’re constantly learning. We love to experiment and analyze. But ultimately, we love growing companies. We see that aspect alone as vitally important and deeply fulfilling. With Digital Marketing, you can bring immediate value to the customer and to the business. What’s more exciting than that?

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5 Reasons You Need Marketing Skills (and How to Get Them)


I hate Facebook braggers as much as anyone, but I’ve got to admit that the world looks a lot more like a marketplace than it used to. A certain amount of branding and curation goes into our online personas, which inform others on our opinions, ideas, careers, and how we see the world. Given that reality, we’re all unofficially marketers.

But that’s not the only reason that having a few marketing skills in your professional toolkit isn’t a bad thing. In fact, learning how to think and operate like a marketer is increasingly important, no matter what your personality or your career path. Here’s why.

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7 Steps to Running an Effective A/B Test on Your Email Marketing


Email marketing has grown to become of the most important components of an effective marketing strategy. Often cited as one of the most powerful marketing channels for a given company, email marketing can be used to achieve a variety of goals, such as growing your reach, educating your audience, generating sales leads, and converting those sales leads into customers. With such great potential for helping you achieve these numerous goals, email marketing should be one of your primary focuses as a marketer.

But it’s not enough to just be doing email marketing. You should also be constantly striving to optimize your email marketing to yield better and better results.

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Gamification: The Importance of Motivation in Web Design


Julie is a Digital Marketing Instructor at GA in San Francisco. This piece originally appeared on her blog

What motivates humans to perform certain actions? Well, for one it may be money, status, or maybe passion. The list goes on and on.

Why is it so important that your website or app motivates users? Well simply put, there will really be no reason for someone to use it otherwise. I recently went to a website that asked me to download their app to give feedback. What is in it for me? What will I get in return for my efforts? Why would I take the time to go to the app
store, input my password, and waste storage on my iPhone for your app?

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