“In an increasingly savvy world where most people don’t like being sold to and can see an advertisement coming from a mile away, content marketing is more important than ever.”
Alicia Morga, Digital Marketing Instructor, General Assembly San Francisco
“Digital technology makes it easy for people with ideas to establish themselves or their business as a brand. There’s high demand for those who can take someone’s vision, and create a strategy to propel it into success.”
– Nick Anderson, Web Development Immersive Instructor, GA Denver
“In recent years, companies have started to realize the importance of digital marketing, as their target customers are spending more and more time online. Therefore, the demand for digital marketing skills has grown rapidly.”
Frances Chiu, Digital Marketing Instructor, General Assembly Hong Kong
“Anyone in media will benefit from learning about programmatic, especially as more channels shift to programmatic buying. GA instructors hold day jobs in our fields, so we’re able to share real-world challenges and solutions.”
–Veronica Ripson, Digital Marketing Instructor, GA New York
A marketing firm in Atlanta, Syrup Marketing, recently wrote a great article about how your brand is the “lead domino,” to quote Tim Ferris. What that means is that, once you create and solidify your brand, everything else tends to fall into place easily. One of those other dominoes that falls into place after you’ve created a fantastic branding strategy is the actual nuts and bolts of your business model.
Any business model is made up of many different moving parts, but they can be boiled down to these five pillars, on which you should build your business.
For many of us, planning and executing a flawless digital marketing strategy is mission critical when scaling a startup. With so much focus on acquiring new customers through mammoth channels such as search marketing, social media, and display advertising, advocating an offline marketing strategy can sometimes feel irrelevant or antiquated.
Don’t make the mistake that many entrepreneurs and marketers commit by leaving offline initiatives out of your go-to-market strategy. Not only is it more relevant than ever, but it can be the perfect complement to your online strategy. Read on for our favorite tips employed by some well-known once startups and noteworthy up and comers.
With more than 275 million users, including executives of nearly every Fortune 500 Company, LinkedIn has become a powerful tool for defining your personal brand, establishing credibility, and networking with business connections. Are you making the most out of your presence within this network?
Getting setup on the platform is just step one—below are seven ways to ensure you are putting your best foot forward on this essential platform. To dive deeper into this subject, watch “Use LinkedIn to Land a Job in Digital Marketing” by our Outcomes & Alumni manager, Katie Hudson.
Think of your headshot as your first impression for your future employer. You may love that beach pic from your vacation in Maui, or that one shot of you and your squad at the bar—but (most) employers aren’t looking for a buddy to go out with, they are looking for a sharp and reliable worker. Make sure to use a clean, professional image of yourself (and just yourself) that comes off as friendly and polished, focusing on just your head and shoulders.