“Anyone in media will benefit from learning about programmatic, especially as more channels shift to programmatic buying. GA instructors hold day jobs in our fields, so we’re able to share real-world challenges and solutions.”
–Veronica Ripson, Digital Marketing Instructor, GA New York
“The rapid growth of the digital marketing industry has created a large shortage of skilled practitioners. GA’s Digital Marketing course prepares students for an exciting career in a fast-growing field.”
–Will Hayes, Digital Marketing Instructor, GA San Francisco
“Giving students the information they need to succeed and providing tools to turn their ideas into solutions is powerful. Combined with input from career coaches and industry experts, GA students are well rounded and strong.”
Rachel Wendte, User Experience Design Immersive Instructor, GA Chicago
In January 2016, the corporate training team at General Assembly set out to determine the marketing strategies and skills that all companies need to succeed in today’s rapidly changing business environment.
As an educational institution providing skills on technology, business, and design to individuals and corporations, our greatest asset is our network, which comprises students, alumni, instructors, subject matter experts (SMEs), and Fortune 500 clients. Leveraging this incredible network, we were able to survey CMOs of Fortune 500 companies, CEOs of startups, and a host of branding experts, mobile experts, performance experts, data experts, and digital experts.
A marketing firm in Atlanta, Syrup Marketing, recently wrote a great article about how your brand is the “lead domino,” to quote Tim Ferris. What that means is that, once you create and solidify your brand, everything else tends to fall into place easily. One of those other dominoes that falls into place after you’ve created a fantastic branding strategy is the actual nuts and bolts of your business model.
Any business model is made up of many different moving parts, but they can be boiled down to these five pillars, on which you should build your business.
2015 has been an unprecedented year of media agency reviews–the list of companies who reevaluated their ad spend reads like a who’s who of the deep pocket set– Procter & Gamble, Unilever, Coca-Cola, SC Johnson, and L’Oréal to name just a few. Ad Age estimated more than $17 billion up was for grabs and even christened the cataclysm with its own moniker– “Mediapolooza.”
It’s logical to conclude from this trend that brands are expecting more from their agency partners, especially with regards to technology. Thorough, up-to-date comprehension of the rapidly evolving digital marketing landscape has become absolutely crucial for any agency looking to grow their business.
Meet Rachel Skolnick, one of four Women on the Rise winners who will be flying to San Francisco this fall for a week-long educational journey!
Rachel Skolnick is the Director of Marketing at DC-based startup, GoodWorld, where she is helping to unleash generosity on social media with just a hashtag—#donate. An experienced digital strategist with a background in marketing, communications, and social media, Rachel previously served in marketing roles at several nonprofit organizations.
Rachel earned a Bachelors of Arts from Lehigh University and a Certificate of Digital Marketing from Georgetown University. Aside from her love of all things digital, she enjoys yoga, soccer, and travel.
You’re just starting out marketing a business or non-profit organization using various social media channels and tools. You’re not a social media expert yet, but you will be very soon. What’s your next step? It’s wise to start off with some boundaries around your social media posts and content sharing.
In addition to maintaining your standards and representing your brand with excellence, here are six best practices that span all of the top five social networks (Facebook, Twitter, LinkedIn, and Google+, and Instagram) and most other social media channels. In other words, if you start off using these best practices, your chances of early success will increase greatly. Continue reading
In case you’ve not yet heard the term, “growth hacking” is a term that’s been bandied about for several years now. On the one hand, those who get it and embrace it seem to just do it. To these experienced marketers, growth hacking is just using the technologies at their disposal to grow a product or business. But, unfortunately, the term “growth hacking” has also been misused by marketers who haven’t changed the way they’re doing things, but rather have simply added “growth hacker” to their LinkedIn profile in an effort to get new business.
So what exactly is growth hacking, and what is not growth hacking? Let’s take a look at some industry sources.
For many of us, planning and executing a flawless digital marketing strategy is mission critical when scaling a startup. With so much focus on acquiring new customers through mammoth channels such as search marketing, social media, and display advertising, advocating an offline marketing strategy can sometimes feel irrelevant or antiquated.
Don’t make the mistake that many entrepreneurs and marketers commit by leaving offline initiatives out of your go-to-market strategy. Not only is it more relevant than ever, but it can be the perfect complement to your online strategy. Read on for our favorite tips employed by some well-known once startups and noteworthy up and comers.