Your target audience is the first place you go to spread awareness about your product, and likely your first adoptors, too. Assuming you’ve done the necessary amount of customer discovery — identifing and validating the problem that you’re solving, and identifing your potential customers — your next step is effectively communicating your message to this audience. When you are speaking to your audience, remember it’s not about you or what you do. It’s about their pain point and your recognition, understanding, and empathy towards that pain. That’s why you set out to solve the problem in the first place.
Once you understand that part of your message, you have to find the channels that are the most effective for your communications strategy. Ask these 7 questions in order to properly locate and target your audience.
How is your content marketing strategy going? If you’re blowing the doors off with tons of new content every week and thousands of inbound leads, read no further. But if your attempts at lots of content have resulted in lots of inbound leads that just aren’t happening, perhaps it’s time to pull over and do a quick check.
Freemium gets my vote for being the ugliest portmanteau in existence. But despite the unlovely combination of the words free and premium, the freemium business model, which gives away a core product, app, or service, but charges for upgrades, features, and additional space, is hugely popular. When the model works, it can be wildly successful: Think Gaming estimates that the addictive game Candy Crush is raking in $975,000 in revenue a day. But what works well for one product, doesn’t necessarily always lead to success–discover some of the key characteristics of profit-making freemium apps and products to help determine if freemium makes sense for your idea.
Name: Will Flaherty
Classes Taught: A Data Driven Approach to PR
Will Flaherty is Director of Communications at SeatGeek, a ticket search engine for sports events, concerts, and more. Will started college with the goal of becoming a sports writer; while he deviated from this original plan, he’s since pursued a career in PR and Marketing that combines his interests in sports, media, and technology.