Tag Archives: interview

Product Management Explained by Hunter Walk

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Hunter Walk

Hunter Walk

Name: Hunter Walk (@hunterwalk)
Occupation: Former Director of Product Management at Google (previously Director at Linden Lab, New Product Development at Mattel)

1. In 140 characters or less, what is Product Management?

Building. Communicating. Helping. Simplifying. Collaborating. (Sometimes) Crying. Leading.

2. Lets step away from digital for a second. Pretend the product you are producing is a watch. What are the types of questions a product manager would ask? What would some of your responsibilities be?

The goals of Product Management are the same whether you’re shipping websites or watches — it’s helping a team build a product that’s loved by the community.

On day one, I’d ask:

  • What watches are we making today and who’s purchasing them?
  • Who is the customer for this new watch and what are their needs (telling time, fashion, accuracy, reliability/durability, etc.)
  • Is there a cross-functional team already working on this product? If not, let’s develop one.

Some of the product manager’s responsibilities would include:

  • Ensuring everyone working on the project understands who the customer is, and what the product objectives are
  • Making sure the team is properly resourced to achieve its goals. Does every work item have a clear owner?
  • Managing a design and approval process that drives collaboration and cross-functional input, but doesn’t bog down into census-driven groupthink

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What Is: User Acquisition Marketing

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Name: Anna Lindow (@AnnaLindow)
Occupation: General Manager – Campus, General Assembly

1. In 140 characters or less, what is user acquisition marketing?

The science that complements the art of building an audience and a brand. A quantitative approach to marketing with a specific goal of gaining customers.

2. If a website were a for-sale house, user acquisition marketing would be ______?

The real estate agent. A very data-savvy real estate agent.

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What Is: Back-End Web Development

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matt-jording

Matt Jording is a software developer and an Instructor at General Assembly (with a great mustache).

Name: Matt Jording (@mjording)
Occupation: Software Developer

1. In 140 characters or less, what is back-end web development?

It’s the structure that allows information to be shared across accounts or people. It’s the glue that binds the internet together.

2. If a website were a plant, back-end web development would be ______?

If a website were a plant, back-end web development would be the root system. It’s the component that provides the energy (food and water, in this instance) that powers the plant and enables it to grow.

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What Is Front-End Web Development?

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Advanced-Front-End-Web-Development

Name: Nick Schaden (@nschaden)
Occupation: Web Designer/Developer

1. In 140 characters or less, what is front-end web development?

A mix of programming and layout that powers the visuals and interactions of the web.

2. If a website were a house, front-end web development would be ______?

The pretty exterior that gives the house character, or the host that invites guests in and makes them feel at home.

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