hubspot Tag Archives - General Assembly Blog

Your business should start a blog right now. Here’s why — and a month of action items to get there.

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Content Marketing Blog Tips

A blog can boost your brand, drive leads, and increase ROI. So what are you waiting for?

With the overwhelming noise of social media, promotional emails, and paid advertising clamoring for consumers’ digital attention, it’s hard to squeeze in a genuine conversation about who your brand is and what it stands for beyond a pithy tweet or savvy slogan. That’s where blogging comes in.

Blogging is one of the earliest forms of storytelling on the internet — and it’s still one of the most vital in elevating a brand’s culture, community, and influence.

Consider this: According to the marketing and sales platform HubSpot, B2B marketers who use blogs receive 67% more leads than those who do not, and companies that blog receive 97% more links directing to their website.

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