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The Top 8 Digital Marketing Tips From Hillary Clinton’s Campaign

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Hillary For America Digital Marketing Lessons

Running a political campaign is a lot like running a business’s marketing department. To be successful, you have to determine a target audience, then find the best ways to reach them to sell your product.

Just over a month before the 2016 presidential election, three leaders from Hillary for America’s digital team visited General Assembly’s New York headquarters for a captivating panel conversation moderated by Fast Company writer Ruth Reader. They shared insight on the Hillary Clinton campaign’s digital marketing strategy, from experimenting with new platforms, to choosing data sources and breaking through the echo chamber.

Clinton’s team shared tips that digital marketers can apply to amplify brand messages, create stronger communities, and capitalize on new tools and trends. Get an exclusive look at how the campaign operates by watching the full discussion below.

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Watch: What Entrepreneurs Can Learn from Hillary for America’s Digital Strategy Team

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Digital Marketing Lessons From Hillary For America

Last week, General Assembly packed the house — both at our New York headquarters and online — for a conversation with Hillary for America’s digital strategy team. The evening focused on considering the campaign as a startup, and the conversation highlighted digital marketing lessons that strategists and entrepreneurs can use to build a responsive team.

Steph Hannon, chief technology officer, Teddy Goff, chief digital strategist, and Sara Solow, domestic policy advisor, had a lively discussion with General Assembly CEO Jake Schwartz about the realities of building tech for a startup that, as Goff noted, is “designed to go out of business in 18 months.”

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