Tag Archives: growth hacking

Growth Hacking: What It Is and What It’s Not

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Growth-Hacking

In case you’ve not yet heard the term, “growth hacking” is a term that’s been bandied about for several years now. On the one hand, those who get it and embrace it seem to just do it. To these experienced marketers, growth hacking is just using the technologies at their disposal to grow a product or business. But, unfortunately, the term “growth hacking” has also been misused by marketers who haven’t changed the way they’re doing things, but rather have simply added “growth hacker” to their LinkedIn profile in an effort to get new business.

So what exactly is growth hacking, and what is not growth hacking? Let’s take a look at some industry sources.

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Top 3 Tech Skills You Should Learn in 2015

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When Gartner shared its top tech trends for 2015, we learned that the number of Chief Digital Officer and Chief Data Officer roles have doubled since last year – and are expected to double again. As one might imagine, this will rock the c-suite’s world:

  • 75% of IT execs say they need to change their leadership style within the next three years;
  • By 2017, 50% of total IT spending will occur outside of IT;
  • Also by 2017, 70% of successful business models will be deliberately unstable

In short: Silo-ed roles are out, blended skills are in. As more businesses use data to scale, employees must be agile enough to switch tactics on a dime. Gartner says, “This holistic approach blending business model, processes, technology and people will fuel digital business success.”

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Does Every Startup Need a Growth Hacker?

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This post originally appeared on Mattan Griffel’s blog, The Philosopher’s Guide to Startups.

In my last post I explain what a growth hacker is. Now I will argue that every startup needs a growth hacker.

Most startups find themselves facing the same problem: they build a product that very few people end up using.

Let’s say that your startup, Startuply has an idea for a new photo-sharing app. You assemble a team and start building it. At first it’s awful, it’s simply embarrassing. Your team encounters bugs and it takes much longer than you expected. Finally, six months later, you have a product you’re happy releasing.

In the days leading up to your launch, you get more and more excited. You figure that your app has all the features that the mainstream photo-sharing apps are missing – the ability to edit photos on the fly, more filters, Foursquare-integration, and the ability to easily curate and share other people’s photos. This is going to change everything.

When that day finally comes, you launch and… nothing happens.

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What is: Growth Hacking

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This post originally appeared on Mattan Griffel’s blog, The Philosopher’s Guide to Startups.

I’m going to write a series of posts about Growth Hacking because I think it will be useful. I run a marketing agency for startups, and I identify myself as a growth hacker because during the course of my work I often implement various so-called “growth hacks“. Due to a recent and well-read post by Andrew Chen, the term has become quite popular. But people often ask me where they can read more about growth hacking, and I’ve found there’s no one resource for to send people to if they want to learn more about growth hacking. I hope these posts can serve as that resource.

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