Isis Wenger wasn’t looking to start a social movement. But when her face appeared on an advertisement for OneLogin, where she works as an engineer, Isis quite literally became the face of gender diversity in the tech industry. And rather than shirk the publicity, Isis embraced her newfound celebrity and launched a social media campaign aimed at highlighting the pervasive inequalities of the industry.
Isis’ specific ad (one of four her company created) immediately generated heated discussion and controversy, which in turn has highlighted the sexism that continues to characterize this industry. Reactions ranged to comments on her appearance to doubts she actually worked at the company. It boils down to one unfortunate point: People have a set idea of what an engineer should look like, and Isis doesn’t fit that mold.