GA instructors Tag Archives - General Assembly Blog

What Is: Digital Brand Strategy

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Faris Yakob is an award winning strategist, creative director, writer, public speaker and self-proclaimed geek.

Name: Faris Yakob (@faris)
Occupation: Strategist, Creative Director, Public Speaker, Writer. (Formerly Chief Innovation Officer of MDC Partners and founder of Spies and Assassins, a creative technology agency)

1. In 140 characters or less, what is Digital Brand Strategy?

How to deploy finite assets, budget, behavior & brand, to achieve predetermined business objectives, w/ digital platforms & customers.

2. What problem is a digital brand strategist solving? Why are they sitting at the table?

Strategy shouldn’t be fragmented into endless fractal versions of itself. All strategy is holistic, the direction of the whole towards the objectives of the whole.

Brand strategy, then, is a subset of strategy already, which takes business strategy and looks at how to best leverage the key intangible asset of the company – its brand.

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What Is: User Experience Design

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BlogImage_LukeMiller (1)Name: Luke Miller (@younglucas)

Occupation: UXDI Instructor, General Assembly

1. In 140 characters or less, what is user experience (UX) design?

UXD shapes how you feel while interacting with something. It is shaped by the look, language and feedback of a system across platforms.

2. If a website were a ______, UX design would be ______?

I like this breakfast cereal metaphor.

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Product Management Explained by Hunter Walk

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Name: Hunter Walk (@hunterwalk)
Occupation: Former Director of Product Management at Google (previously Director at Linden Lab, New Product Development at Mattel)

1. In 140 characters or less, what is Product Management?

Building. Communicating. Helping. Simplifying. Collaborating. (Sometimes) Crying. Leading.

2. Lets step away from digital for a second. Pretend the product you are producing is a watch. What are the types of questions a product manager would ask? What would some of your responsibilities be?

The goals of Product Management are the same whether you’re shipping websites or watches — it’s helping a team build a product that’s loved by the community.

On day one, I’d ask:

  • What watches are we making today and who’s purchasing them?
  • Who is the customer for this new watch and what are their needs (telling time, fashion, accuracy, reliability/durability, etc.)
  • Is there a cross-functional team already working on this product? If not, let’s develop one.

Some of the product manager’s responsibilities would include:

  • Ensuring everyone working on the project understands who the customer is, and what the product objectives are
  • Making sure the team is properly resourced to achieve its goals. Does every work item have a clear owner?
  • Managing a design and approval process that drives collaboration and cross-functional input, but doesn’t bog down into census-driven groupthink

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What Is: User Acquisition Marketing

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Name: Anna Lindow (@AnnaLindow)
Occupation: General Manager – Campus, General Assembly

1. In 140 characters or less, what is user acquisition marketing?

The science that complements the art of building an audience and a brand. A quantitative approach to marketing with a specific goal of gaining customers.

2. If a website were a for-sale house, user acquisition marketing would be ______?

The real estate agent. A very data-savvy real estate agent.

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What Is: Back-End Web Development

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Matt Jording is a software developer and an Instructor at General Assembly (with a great mustache).

Name: Matt Jording (@mjording)
Occupation: Software Developer

1. In 140 characters or less, what is back-end web development?

It’s the structure that allows information to be shared across accounts or people. It’s the glue that binds the internet together.

2. If a website were a plant, back-end web development would be ______?

If a website were a plant, back-end web development would be the root system. It’s the component that provides the energy (food and water, in this instance) that powers the plant and enables it to grow.

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What Is Front-End Web Development?

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Name: Nick Schaden (@nschaden)
Occupation: Web Designer/Developer

1. In 140 characters or less, what is front-end web development?

A mix of programming and layout that powers the visuals and interactions of the web.

2. If a website were a house, front-end web development would be ______?

The pretty exterior that gives the house character, or the host that invites guests in and makes them feel at home.

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3 Things to Remember when Designing Mobile Apps

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At the risk of stating of the obvious, a mobile phone is not a laptop computer.

So when you are designing a mobile app, keep in mind that your users may not be sitting at a desk, but rather, they might be wedged between two people on a train, balancing themselves with one hand and using their phones with the other.

Coming up with an idea for you mobile app is just the first step; creating a user experience that brings your idea to life in the hands of your users is a much more difficult challenge.

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What is: Growth Hacking

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This post originally appeared on Mattan Griffel’s blog, The Philosopher’s Guide to Startups.

I’m going to write a series of posts about Growth Hacking because I think it will be useful. I run a marketing agency for startups, and I identify myself as a growth hacker because during the course of my work I often implement various so-called “growth hacks“. Due to a recent and well-read post by Andrew Chen, the term has become quite popular. But people often ask me where they can read more about growth hacking, and I’ve found there’s no one resource for to send people to if they want to learn more about growth hacking. I hope these posts can serve as that resource.

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Getting to Know You: Devin Hunt

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Devin is designer, developer, and entrepreneur who loves bringing ideas to life.

Current Role: Front-End Web Development Instructor at GA London, Co-Founder at Lyst
Personal Website: http://hailpixel.com
Twitter: @hailpixel

1. Where did you grow up?

I was born and spent the early years of my life in the suburbs of Toronto. At the commencement of high school, my family moved to Atlanta, which provided sufficient culture shock.

2. Where did you study?

I studied – after a few failed attempts at different majors – Computer Science and Industrial Design at Georgia Tech.

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