GA instructors Tag Archives - General Assembly Blog

What Is Front-End Web Development?

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Name: Nick Schaden (@nschaden)
Occupation: Web Designer/Developer

1. In 140 characters or less, what is front-end web development, from your experience?

A mix of programming and layout that powers the visuals and interactions of the web.

2. If a website were a house, front-end web development would be ______?

Front end development would be the pretty exterior that gives the house character, or the host that invites guests in and makes them feel at home.

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The Call for Design Thinking Facilitators

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Design Thinking is the latest competitive advantage for businesses across a wide range of industries: tech, education, retail and even aerospace. Design Thinking (DT) has received extensive coverage in major publications like Harvard Business Review and the New York Times. Relatively old stalwarts in the area like IDEO and Frog focus on design as a consultancy service. Companies like General Assembly offer training to everyone from large foundations to Fortune 500s. Other large corporations, like Capital One and Fidelity, are building in-house design teams that can both design and teach others throughout the organization to design.

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What Is: Digital Brand Strategy

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Faris Yakob is an award winning strategist, creative director, writer, public speaker and self-proclaimed geek.

Name: Faris Yakob (@faris)
Occupation: Strategist, Creative Director, Public Speaker, Writer. (Formerly Chief Innovation Officer of MDC Partners and founder of Spies and Assassins, a creative technology agency)

1. In 140 characters or less, what is Digital Brand Strategy?

How to deploy finite assets, budget, behavior & brand, to achieve predetermined business objectives, w/ digital platforms & customers.

2. What problem is a digital brand strategist solving? Why are they sitting at the table?

Strategy shouldn’t be fragmented into endless fractal versions of itself. All strategy is holistic, the direction of the whole towards the objectives of the whole.

Brand strategy, then, is a subset of strategy already, which takes business strategy and looks at how to best leverage the key intangible asset of the company – its brand.

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What Is: User Acquisition Marketing

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Name: Anna Lindow (@AnnaLindow)
Occupation: General Manager – Campus, General Assembly

1. In 140 characters or less, what is user acquisition marketing?

The science that complements the art of building an audience and a brand. A quantitative approach to marketing with a specific goal of gaining customers.

2. If a website were a for-sale house, user acquisition marketing would be ______?

The real estate agent. A very data-savvy real estate agent.

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3 Things to Remember when Designing Mobile Apps

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At the risk of stating of the obvious, a mobile phone is not a laptop computer.

So when you are designing a mobile app, keep in mind that your users may not be sitting at a desk, but rather, they might be wedged between two people on a train, balancing themselves with one hand and using their phones with the other.

Coming up with an idea for you mobile app is just the first step; creating a user experience that brings your idea to life in the hands of your users is a much more difficult challenge.

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