Meet Chris Brady, recent graduate of General Assembly Boston‘s 10-week Digital Marketing course. Chris is a Senior Digital Strategist at Velir, a full-service digital agency based in Boston that focuses on non-profit clients around the country.
1. What inspired you to pursue a career in digital marketing?
Throughout my career, I’ve had a trend of enabling the companies I work for to be successful online. When you see the impact that effective digital marketing can have on an organization, it is a really powerful opportunity. I like pushing the envelope of what is possible online and love that digital marketing is always evolving and changing.
I love the idea that you can’t get into the pattern where you approach something the same way. There are always new things to learn – or unlearn – everyday.
2. What is something you think marketers overlook?
I think the number one thing marketers need to do is to get outside of their own head in regards to the material they are producing. Often, messages go through so many hands internally that it is a strong reflection of the internal company.
It is much more important to get in the head of users, see their perspective, and identify what those users experience in their day-to-day lives that your marketing can address.