During the winter of 2014, I started questioning myself about my long term goals. I had been developing for some time, and I love coding very much. It actually involves a lot of thinking prior to taking any action. Plus, coding requires a combination of Cartesian mind with good instinct; two qualities you’d rarely put together. The closest analogy to this would be a chess game: there is no way you can predict every outcome, and you still have to make a move given time and resource constraints.
Danielle left a cushy job as an Investment Specialist to teach others how to become more financially stable. With a little help from her Front End Web Development instructors, she launched Invibed, a website that teaches Millenials how to save money and be more fiscally responsible through shared money-saving tips.
Patrice’s idea for starting Fussy, a social network for cosmetologists aiming to achieve their professional goals, stems back to her days as a teenager.A solo non-tech founder, she not only single-handedly manages her business, but she also built her website MVP while learning to code in GA’s Front End Web Development course. Follow her on Twitter: @SpeakPatrice.
Cindy Yen moved from Taipei to Hong Kong in pursuit of a finance career; but was soon diverted by the bright lights of business and design. When she decided to act upon her newfound interest, Cindy signed up for GA’s Front-End Web Development class. Now she’s using her skills to develop her first startup, a quantified-self app launching in late 2014.
We take a look at some inspiring website design from the Australia’s online fashion world. Let’s take a look at three of Australia’s top fashion websites. Get ready to either browse and buy (!!) and/or fill your Pinterest boards with inspiration for future projects.
This winter, we teamed up with LaunchPad LA, Cross Campus, and Los Angeles Venture Association to offer a select number of $2,000 scholarships to our full-time Web Development Immersive program at our brand-new campus in Los Angeles, California. After pouring over thousands of applications, we are excited to present the five winners who will be embarking on a 12-week journey to become full-stack web developers.
Knock out some unfinished resolutions before the clock strikes 12, and ring-in the new year with a clean slate and new skills.
We’re sharing some of our favorite tips from experts in Product Management, Front-End Web Development, and UX Design for some last-minute lessons. It’s never too late to get started.
- Test your new business idea
- Prepare to get the job of your dreams
- Learn a new (programming) language
- Get your website live
Meet Edward Drax, graduate of General Assembly London’s 10-week Digital Marketing and 10-week Front-End Web Development programs. His career previously spanned advertising (at Saatchi & Saatchi), commercial property development, and a health and wellness business. Edward currently serves as Managing Director of Expense Magic, a mobile and web app that removes the pain of capturing, processing and storing receipts and expenses.
1. Why learn digital marketing when you also have a business to run?
While Expense Magic is part of Paperless Receipts, we are essentially a startup within the larger business. So I recognized early on that traditional marketing would be too expensive, too immeasurable, and too slow for us.
I’d been reading a lot about Push-Pull strategies and the importance of building a relationship with customers, and realized that digital marketing was the way forward. The ability to acquire your true target audience, converse with it, and track how you’re doing every step of the way – I wanted to understand in more depth how to do this.
2. You’ve had experience working with brands both small and big. How would you say digital marketing applies to more established players?
Mastering digital is just as important for big global businesses as it is for small nimble startups. For example, look at Burberry, and see how they are shaking up the fashion industry! For big businesses, it is no longer the case of “I have a product. These are the benefits. You will use it.” It is about establishing a community of followers, and letting people know that you’re here to listen and solve their problems. That is the role digital marketing plays, and if you’re not prepared to listen to your customers, someone else will.