Essentials of Digital Marketing Tag Archives - General Assembly Blog

How the world’s largest beauty brand scaled digital training



The digital landscape is rapidly evolving, and training large, global teams on topics that change from one day to the next is no easy challenge. That is why General Assembly developed the online training platform, The Essentials of Digital Marketing.

This year L’Oréal partnered with General Assembly to create a learning program to educate its 7,000 global employees. The e-learning on the Essentials of Digital Marketing will be supplemented by in-person workshops that will be customized by country and that will do a deeper dive into topics such as e-commerce, social media, and precision marketing.

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This Week In Digital Marketing: What You Need to Know [VIDEO]


Each week, General Assembly’s online learning platform “The Essentials of Digital Marketing” provides students at large companies with a quick recap of news in the world of online marketing. This week’s installment of EDM Headlines features Amazon’s new online advertising platform “Amazon Sponsored Links,” Forbes’ findings from a recent C-level executive survey, Procter & Gamble’s strong foothold in the Chinese market, and more. Watch the quick 2 minute video above to get the latest updates in the world of digital marketing.

Interested in learning more about the Essentials of Digital Marketing?

Try a 10-minute sample module