How is your content marketing strategy going? If you’re blowing the doors off with tons of new content every week and thousands of inbound leads, read no further. But if your attempts at lots of content have resulted in lots of inbound leads that just aren’t happening, perhaps it’s time to pull over and do a quick check.
There are many parts to a content marketing strategy. One of the most important parts is an email newsletter. Despite many cries to the contrary, email is not dead as a marketing tool. In fact, email remains the most effective digital marketing tool, in spite of the meteoric rise of the most popular social media platforms. Your customers may or may not check their social media accounts during the day, but business email remains the go-to choice for communication.
Email marketing has grown to become of the most important components of an effective marketing strategy. Often cited as one of the most powerful marketing channels for a given company, email marketing can be used to achieve a variety of goals, such as growing your reach, educating your audience, generating sales leads, and converting those sales leads into customers. With such great potential for helping you achieve these numerous goals, email marketing should be one of your primary focuses as a marketer.
But it’s not enough to just be doing email marketing. You should also be constantly striving to optimize your email marketing to yield better and better results.