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Getting to Know You: Elaine Ann

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Current Role: President/CEO at Kaizor Innovation, Instructor for User Experience Design at GA
Twitter: @kaizorBUZZ
Personal website: www.kaizor.com

1. When did you first get into UX design?

I’ve been a designer for 18 years. I first started learning about “UX” when I was still studying at Carnegie Mellon in the early 90’s. The term UX actually did not even exist back then. It was called GUI (Graphical User Interface) or just Interface Design. Those were the days when Photoshop only had one layer and the first websites were gray background with a huge jpeg on Mosaic browsers. (Post 80’s and 90’s won’t know what I’m talking about!)

2. What is “UX”?

User Experience means many things to many people even among industry practitioners. Some people understand User Experience as web interfaces, however UX is really much wider than that. The scope of UX can be every single interaction the user has with a company. In my view, UX is actually a work process and cultural change in organizations that focuses on the end-user.

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