This post is part of our Digital Marketing 101 series. Sign up to get the full series!
“You can manage only what you measure.” There are many different versions of that mantra, and all of them hold true. Just as in fitness and weight loss, if you don’t start with a baseline, take regular measurements, and see what’s working, you can’t make data-driven decisions.
In this second post of six in the series “Digital Marketing 101,” we’re offering up highly practical tasks for you to determine how best to grow your digital presence using data backed by marketing analytics.
When you graduate from college, you have a degree in some specific subject(s). But it is becoming increasingly important that you have practical skills when you enter the workplace, in addition to the specific knowledge you gained during your college career.
When you enter the workforce, no matter who you work for, there will be some learning curve as you learn how they do business, what tools they use, and their processes and procedures. But wouldn’t it be great if on day one when you arrived at that sweet new job, you were teaching them new tricks?
If you learn these three digital age skills, there’s a good chance that you will blow their doors off when you start work on Monday.