As an entrepreneur, I wear many hats. I’m my company’s chief accountant, salesperson, strategist, and product-builder. I’m responsible for making sure that my business stays thriving six months and six years from now. It’s exhausting, scary, and highly rewarding — all at once.
The biggest challenge that I face is that there are only 24 hours in the day. With 8 hours spent sleeping, I have very little time to be everything to everyone. I’m constantly in the trenches, working with my existing customers, which means that I have very little time to build marketing campaigns, guest blog, and build the infrastructure that I need to keep my business growing sustainably.
So, what on earth actually happens to your resume when you submit it online? Is it scanned by a computer? Is it submitted to human resources? Does it go directly to the hiring manager for the position? Or is it just lost in the Internet abyss of unread applications?
All of these scenarios are possible—the last one being the dreaded and all too common outcome of the online application.
Jessica (left), a Digital Marketing graduate from Los Angeles, took a leap of faith two years ago when her long-time friend suggested the idea of launching Enrou. The content-driven marketplace supports consumer brands that are invested in social good and community development. Since, Enrou has taken off, and the team won over a panel of judges including Steve Case, Mike Perlis, and Troy Carter during the Forbes Under 30 Pressure Cooker pitch competition. They walked away with a winning title, a cash prize to fund their business, and immediate bragging rights.
Everyone is a publisher. You, your organization, your new business, your clients; as traditional media struggles and technology advances, everyone has the opportunity to publish content. But, just like great power, publishing comes with great responsibility. Each piece of content you publish defines your story and controls the narrative around the topics you care about. You have a responsibility to your business and audiences to tell your story in a way that is consistent, realistic, and responsible. To do that, you need a content strategy.
Coming from traditional PR, Nikki knew she wanted to work for a company that had a more digitally minded business model, but wasn’t sure where to start. Continually asking herself “What do I actually like and care about?,” she realized she wanted to work at company that she truly loved and believed in. Enter: Refinery29. With the fashionable part down, Nikki turned to GA to brush up on her digital marketing skills.
During the past few decades, the marketing funnel served as the primary model for how people learn about a product, decide to buy, and (hopefully) become loyal customers, helping spread the word to others.
Each week, General Assembly’s online learning platform “The Essentials of Digital Marketing” provides students at large companies with a quick recap of news in the world of online marketing. This week’s installment of EDM Headlines features Amazon’s new online advertising platform “Amazon Sponsored Links,” Forbes’ findings from a recent C-level executive survey, Procter & Gamble’s strong foothold in the Chinese market, and more. Watch the quick 2 minute video above to get the latest updates in the world of digital marketing.
Interested in learning more about the Essentials of Digital Marketing?
Try a 10-minute sample module
Image courtesy of Andreas Eldh on Flickr
Breaking news. Celebrity goofs. Hashtag memes. Catchup and conversation with friends. We turn to Twitter for all these things and more, revealing a lot about our interests and demographics in the meantime. It should be no surprise that advertisers flock to this medium that’s so deftly captured the world’s attention. If you’re considering advertising on Twitter, find out what works — and what doesn’t — before you make the dive.
Related Story: 11 Successful Entrepreneurs You Should Be Following on Twitter
With a lifelong passion for music and a professional background in the arts and luxury industries, Digital Marketing graduate, Nick Coblence, struck a perfect balance with his socially motivated company, Cords For Music. CFM sells jewelry collections inspired by music, with a portion of profits going towards developing music education programs for children in underserved areas.
More than five years ago, Chris Anderson wrote in a seminal Wired article that, “The Web has become the land of the free.” Since this declaration, there have been some extraordinary freemium success stories including Dropbox, Spotify, CandyCrush, and Evernote.
But detractors have also emerged, such as Dmitri Leonov, who feel that for many companies, the freemium model doesn’t make sense. Leonov, a VP at Sanebox, wrote in an op-ed for Mashable that “by charging nothing for your service you’re actually anchoring that value in your customer’s mind, making it harder to raise the price later.”
So why would users ever opt for a paid product, instead of sticking with the free option? Before your freemium launch, take a look at how limiting features, space, and the number of users can provide a clear incentive to purchase the premium version.