We’re in week 3, session 5 of Digital Marketing here at GA Atlanta. Last week, we dove headlong into Google Analytics. While the software itself can be quite intimidating, what we’ve found is that getting a website properly connected to Google Analytics is not as easy as it sounds. With 18 people in the class, each with different websites and platforms, we’ve spent a good deal of time getting everyone hooked up.
Below are step-by-step instructions for setting up your Google Analytics account. Following in this mini-series are step-by-step instructions on properly connecting your Blogger, WordPress, and Tumblr blog or website to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.
This post is part of our Digital Marketing 101 series. Sign up to get the full series!
Before you start planning and executing a digital marketing strategy, you must first establish your brand strategy. Branding makes perfect sense to very experienced advertising and marketing professionals, but to the startup or small business owner, the term “branding” can be hard to nail down.
In this first post of six in the series “Digital Marketing 101”, we’re going to give you solid steps that you can use to create and execute your brand strategy.
Last month, General Assembly’s Corporate Training Team relaunched a new iteration of our online training platform, The Essentials of Digital Marketing. While the platform’s digital marketing lessons are constantly refreshed to include the latest content, tools, and tactics, the platform itself is also frequently refreshed to reflect new understandings about our students’ learning behavior and preferences.
Below are a few examples of how we’ve updated the platform to improve the experience of learning online.
When it comes to selling a product or service, brand storytelling is an effective marketing tactic used to grasp and maintain the attention of your target audience. An estimated 2.5 billion pieces of content are shared each day, making compelling storytelling a must in order to standout. I recently taught a General Assembly brand storytelling workshop and have a few takeaways worth sharing:
For many of us, planning and executing a flawless digital marketing strategy is mission critical when scaling a startup. With so much focus on acquiring new customers through mammoth channels such as search marketing, social media, and display advertising, advocating an offline marketing strategy can sometimes feel irrelevant or antiquated.
Don’t make the mistake that many entrepreneurs and marketers commit by leaving offline initiatives out of your go-to-market strategy. Not only is it more relevant than ever, but it can be the perfect complement to your online strategy. Read on for our favorite tips employed by some well-known once startups and noteworthy up and comers.
Beyond the obvious (write), there are tactics that you should build into the DNA of your blogging strategy. These are things that should become habitual, so you don’t even have to think about doing each of them. These are blogging habits that you see in the most successful blogs, but they are not advertised as “Here’s how you do it right.” But you can do these things. They are not difficult. Rather, they are so simple, that you might overlook them or think that these 7 habits of highly effective bloggers are not all that important— they are.
There are many parts to a content marketing strategy. One of the most important parts is an email newsletter. Despite many cries to the contrary, email is not dead as a marketing tool. In fact, email remains the most effective digital marketing tool, in spite of the meteoric rise of the most popular social media platforms. Your customers may or may not check their social media accounts during the day, but business email remains the go-to choice for communication.
In the daily operation of Atlanta Tech Blogs, I have spoken to dozens of daily and weekly bloggers about what, how, and why they blog. Unfortunately, I’ve spoken with many more businesses who do not blog. The reasons so many startups and small businesses do not blog are many, and include the following:
- Not enough time
- Can’t write well enough
- Not enough content
- Don’t see the advantages
These are valid points that anyone can make; however, the biggest obstacle I’ve seen in those who “get” content marketing and really understand that the need to blog is this: they just don’t know where to start. To help everyone overcome that obstacle, here’s a step by step plan to get you started blogging regularly, consistently, and effectively.
When you graduate from college, you have a degree in some specific subject(s). But it is becoming increasingly important that you have practical skills when you enter the workplace, in addition to the specific knowledge you gained during your college career.
When you enter the workforce, no matter who you work for, there will be some learning curve as you learn how they do business, what tools they use, and their processes and procedures. But wouldn’t it be great if on day one when you arrived at that sweet new job, you were teaching them new tricks?
If you learn these three digital age skills, there’s a good chance that you will blow their doors off when you start work on Monday.
It’s a great time to be a marketer. That’s because the tech industry is undergoing a major paradigm shift, in which data has become a top priority. Marketers have assumed responsibility for connecting their companies’ core business arms — sales, product, engineering, IT, and analytics. Marketers are no longer limited to support and brand-building functions. Instead, they’re implementing programs to drive revenue.
As a marketer, you’re in an unparalleled position to drive significant value to your organization. Not to mention, the solutions that you introduce are likely to be completely out of the box. As the business ecosystem becomes increasingly data-driven, there is significant opportunity to introduce new, creative solutions. In other words, it’s up to you to define your own career trajectory — and roadmap for getting promoted.