Tag Archives: digital marketing

Digital Marketing 101: Creating Your Digital Marketing Calendar

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This post is part of our Digital Marketing 101 series. Sign up to get the full series!

Everything we’ve discussed so far in this Digital Marketing 101 series has focused on what to do and a bit about how to do it. But in marketing, timing is everything, and the two parts of timing in marketing are frequency and consistency. So here we’re going to move past what and how and look into when. The most valuable tool in your digital marketing arsenal will help you know when to do something, help you maintain your frequency, and, more importantly, your consistency. That tool is your digital marketing calendar.

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Digital Marketing 101: Digital Marketing Glossary

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digital-marketing-glossaryThis glossary is a companion to Digital Marketing 101, highlighting key terms used throughout the series. Sign up for the full series to get a closer look at these important topics in digital marketing.

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Digital Marketing 101: Social and Search Paid Advertising

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This post is part of our Digital Marketing 101 series. Sign up to get the full series!

This post is the fifth in a series of six posts we’re calling “Digital Marketing 101,” in which we have broken up the General Assembly Digital Marketing class into six bite-sized chunks for those who are considering entering the digital marketing space, or who need a primer on the basic building blocks of digital marketing. The first four posts covered:

  1. Developing a Brand Strategy
  2. Measuring & Metrics
  3. The Digital Marketing Funnel
  4. Owned Content Marketing

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Digital Marketing 101: Owned Content Marketing

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This post is part of our Digital Marketing 101 series. Sign up to get the full series!

In the first three parts of this DGM 101 series, we established that your marketing must start with your brand, and your brand is “everything you do.” Then you set up your web property and marketing plans so that you can measure everything and keep a close eye on your KPIs while you determine your budgetary needs by doing the math to get through the marketing funnel.

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Digital Marketing 101: Understanding the Digital Marketing Funnel

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This post is a part of our Digital Marketing 101 series. Sign up to get the full series!

When we started our latest session of Digital Marketing at General Assembly’s Atlanta campus, I told the class, “the term ‘digital marketing’ is a misnomer. It’s marketing, but we focus on getting our message to our audience digitally. But it’s still marketing.” What I meant is that the fundamental purpose of marketing hasn’t changed, but the ways we communicate with our audience and the speed with which we reach them has changed dramatically.

In the first two posts of this series, branding and measurement, we built the foundation of how you’ll start your marketing campaign. This post focuses on how you will determine how much reach you will require to achieve the goals of each campaign. The following steps will begin at the very bottom of the funnel with “conversions”, which could be orders, email addresses, or registered users of a product. We’ll work our way up the funnel, and then explain the math. For this example, we will use orders of a widget that costs $50.

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Digital Marketing 101: Measuring Your Digital Marketing Efforts

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This post is part of our Digital Marketing 101 series. Sign up to get the full series!

“You can manage only what you measure.” There are many different versions of that mantra, and all of them hold true. Just as in fitness and weight loss, if you don’t start with a baseline, take regular measurements, and see what’s working, you can’t make data-driven decisions.

In this second post of six in the series “Digital Marketing 101,” we’re offering up highly practical tasks for you to determine how best to grow your digital presence using data backed by marketing analytics.

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How To Automatically Promote Your Blog Via Email

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There are many ways to share the content that you’ve created on your blog; however, the most reliable method of promoting your blog to your intended audience is through email. Most people check their social networks regularly, but everyone reads – or at least checks – their email at least several times each day.

There are three very simple methods of sharing each blog post you create via email, and you don’t ever have to worry about spamming anyone because all three methods are opt-in. The tools to share your blog posts via email are WordPress, Feedburner, and Mailchimp, all probably already familiar names.

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How to Connect your Tumblr to Google Analytics

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This post is the final post in a 4-part series on connecting your blog to Google Analytics. Below is a listing with links to the previous three posts.

  • Setting up a Google Analytics account
  • Connecting Blogger to Google Analytics
  • Connecting WordPress to Google Analytics

Unlike Blogger and WordPress, Tumblr does not provide any tools at all to track your blog’s visitors, page views, etc. Tumblr recommends and makes it very easy to connect to Google Analytics.

Below are step-by-step instructions for getting your Tumblr blog properly connected to Google Analytics. Once you do, you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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How To Connect Your WordPress Blog To Google Analytics

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This post is the third in a 4-part series on connecting your blog to Google Analytics. In the first post, we walked you through the process of creating a Google Analytics account step-by-step. You should do that prior to following the steps below, and you should also have your Google Analytics Tracking ID handy to copy and paste into your Blogger settings. In the second post, we provided the process for connecting your Google Blogger blog to Analytics.

Below are step-by-step instructions for getting your WordPress blog properly connected to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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How To Connect Your Blogger Account to Google Analytics

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This post is the second in a 4-part series on connecting your blog to Google Analytics. In the first post, we walked you through the process of creating a Google Analytics account step-by-step. You should do that prior to following the steps below, and you should also have your Google Analytics Tracking ID handy to copy & paste into your Blogger settings.

Below are step-by-step instructions for getting your Blogger blog properly connected to Google Analytics so that you can begin measuring, segmenting, tracking, and experimenting to grow and nurture your audience.

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