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User Experience Design Impacts Everyone — But What Is It?

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What is user experience design General Assembly

People often associate the term “user experience design” with visual design or the design of a digital interface, like a website or mobile app. But the truth is, user experience (UX) design is bigger than that, and it’s used across every industry, from software, to business, to schools, and beyond.

Successful UX design is why shopping on Amazon is addictive, ride-sharing apps like Uber and Lyft took off, and binge watching TV shows from any number of services has become the best way to spend a weekend indoors — skillful UX design has made it insanely easy to do. Even physical spaces—from retail stores to the checkout line at Trader Joe’s to office spaces—are impacted by UX design. And during COVID-19, UX has played a pivotal role in how we envision safe return-to-work and school policies.

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