We teamed up with Fast Company to host two of the leading minds in data, Claudia Perlich from Dstillery and Marc Maleh from R/GA, at our campus in New York City. Sarah Lawson, an assistant editor at Fast Company, moderated the discussion as they chatted about their everyday work with data, their favorite parts of the industry, and what it’s really like to work in data.
If you’re using technology — to shop, communicate, or find information — the results of data mining are all around you. Just think of the influx of recommendations of items to purchase, shows to watch, and friend suggestions on social media. Data mining allows companies to take the giant pile of consumer information generated daily and analyze for relationships and patterns. When it comes to big data, the possibilities for exploration are nearly endless.