Tag Archives: crowd funding

Alumni Interview: Stephanie Holland

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Meet Jessica Stephens and Stephanie Holland, founders of Hong Kong based fashion startup, AURZA. Recently completing one of the largest crowdfunding campaigns in Hong Kong history through indiegogo, these women have caught the attention of many, including Forbes. We had the chance to sit down with Stephanie, a graduate of our 10 week Digital Marketing Business Course for a quick catch-up on how things are going post GA and where AURZA is headed next.

What is AURZA?

AURZA is an online fashion brand that allows women to design their perfect dress, which we then make for them in standard, mix and match or custom sizing.

Our aim is simply to help women like us look and feel fabulous, without compromise.

How did it start?

Jess and I founded the business at the end of last year. We were best friends from 4-18, lost touch after school and met randomly at a bus stop in Discovery Bay 2 years ago. We both had children, loved clothes but were so frustrated that we couldn’t find things that made our post baby bodies look great. Everything on the high street was never quite right and had clearly been designed with younger, different shaped ladies in mind!

We decided to use the resources that were at our door and started working with local tailors to develop our concept as we figured they had the skills and operation set up to do bespoke pieces quickly. We were wrong. The results were terrible, our friends laughed and many in the industry told us what we wanted to do couldn’t be done (at least not to a high standard that competes with the likes of Reiss and Club Monaco). So we went back to the drawing board and researched fit, pattern making and design and found 3D scanning and went through contact on contact to find a manufacturer that would work with us to create our vision. We decided to do a beta test using Indiegogo in November to generate enough orders to pressure test our manufacturing and overall concept.
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