Welcome to our weekly series, GA Bytes, where we serve up a sampling of Front Row, our library of on-demand and live-streaming online classes. Today we’re tasting “Develop a Compelling Brand Message” with Digital Brand Strategist, George Scribner.

In a world where consumers are hearing messages from hundreds of brands every day, it’s important for all small businesses to have a compelling brand message that breaks through the noise. In this short clip, George gets you started with a brand message hierarchy.

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