In today’s changing business landscape, user experience (UX) is quickly becoming a key differentiator allowing brands to cut through the noise and create a unique value proposition for their customers. It makes sense; what could be more valuable to a customer than having a great experience?
Within major corporations, if addressed at all, UX has traditionally been siloed within product and design teams instead of being treated as a company-wide initiative. UX is vital not only for product teams, but also for marketing, sales, customer service, and even HR. (Employees are users too–EX as we call it at GA!)
When examining some of the standout brands that have adopted a more holistic strategy around user experience, the results are strikingly clear. Almost every one of today’s most valuable companies is run by a CEO who puts user experience first–Chief Experience Officers. Let’s look at a few examples: