Tag Archives: cali

GA Tours theAudience HQ

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The Entertainment space and LA are no strangers at General Assembly. We are continuously striving to create enriching experiences, and this one did not fall short. Through a partnership with theAudience and Digital Marketing courses at our LA campus, students were invited to West Hollywood to experience first-hand what goes down in the world of social data around celebrities and talent.

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Alumni Interview: John Wander & Ameet Mehta

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John Wander and Ameet Mehta are graduates of Los Angeles’ Digital Marketing course and co-founders of CHNL, a simple and beautiful way to share content from the web that allows users, professionals, influencers and brands to collaborate and share information publicly and privately. They brought their need for a digital marketing strategy to their GA course and have graduated ready and able to drive CHNL’s growth.

What do you think about Los Angeles and General Assembly?

John: LA is important right now and content is king is pretty real right now; Ameet and I have been around the since web 1.0. And what is separating successful companies today is content, and LA plays a much bigger role than it ever has because a lot of the content creation is done down here.

Ameet: A lot of technological innovation is being done up in the Bay Area but then a lot of business is happening down here in LA. There is a need for really good developers here in LA. I am a developer and it has been a challenge finding good developers but places like GA teaching the immersive courses is huge. GA is providing a resource for LA.

Tell us about your life before coming to GA & why you took this course?

John: I’ve been an entrepreneur in start-ups in a business development role, my background is in investment banking and I’ve been involved in an angel investor network, and was doing all this until I quit it all to dive headfirst into CHNL. The reason I took the GA course was because it was important for: a. to go really deep into an understanding of the whole process and implementation of a digital marketing strategy and b. hire the right person for our company and be able to measure their success.
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