Tag Archives: build an app

Build Your First Watson Application in 4 Steps with this API

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App General Assembly

For as long as I can remember, technology has had a major influence on my life. Growing up as a child, my parents recall stories of me sitting down at our large clunky PC with floppy disk storage and learning new words on Encyclopedia Encarta. I received my first laptop at in the 4th grade. Since then, my daily life has been “connected.”

My journey learning to code began with my first course on an online education platform. Starting with JavaScript, a scripting language for web-based programming, I traversed through the modules starting first with the basics of defining a variable (e.g. var x = “Hello World”), moving on to primitive data structures such as arrays (e.g. var y = [1,2,3]), and eventually Object Oriented Programming.

Shortly after, I enrolled in my first computer science course at Emory University as part of my mathematics curriculum. Although this course focused heavily on Java, a coding language full of new-to-me syntax and functions, the fundamentals of programming translated seamlessly and I quickly picked up the language. By understanding the fundamental basics of coding, I wielded the power to work to create a cognitive application.

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How Big Data Creates the Perfect Digital Marketing Applications

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get-more-meaning-data

 

Social media is big data. Every 60 seconds, Facebook users share 2,460,000 pieces of content and Yelp receives 26,380 reviews. Don’t forget about the 2 million blog posts created each day and the 1 billion websites available for us to peruse.

With all of this content floating around the Internet, digital marketing struggles to truly engage and convert an increasingly fragmented online audience. Reliance on manual processes to seek out and engage with relevant social media posts is not enough. Therefore, there is a growing demand for applications that allow digital marketers to automatically understand the content shared about their brand, pinpoint the users to target, and market to them in a personalized way.

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