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GA Bytes: Taste The Art of Developing a Compelling Brand Message

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Welcome to our weekly series, GA Bytes, where we serve up a sampling of Front Row, our library of on-demand and live-streaming online classes. Today we’re tasting “Develop a Compelling Brand Message” with Digital Brand Strategist, George Scribner.

In a world where consumers are hearing messages from hundreds of brands every day, it’s important for all small businesses to have a compelling brand message that breaks through the noise. In this short clip, George gets you started with a brand message hierarchy.

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What Is: Digital Brand Strategy

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FARIS-Yakob-Pic1

Faris Yakob is an award winning strategist, creative director, writer, public speaker and self-proclaimed geek.

Name: Faris Yakob (@faris)
Occupation: Strategist, Creative Director, Public Speaker, Writer. (Formerly Chief Innovation Officer of MDC Partners and founder of Spies and Assassins, a creative technology agency)

1. In 140 characters or less, what is Digital Brand Strategy?

How to deploy finite assets, budget, behavior & brand, to achieve predetermined business objectives, w/ digital platforms & customers.

2. What problem is a digital brand strategist solving? Why are they sitting at the table?

Strategy shouldn’t be fragmented into endless fractal versions of itself. All strategy is holistic, the direction of the whole towards the objectives of the whole.

Brand strategy, then, is a subset of strategy already, which takes business strategy and looks at how to best leverage the key intangible asset of the company – its brand.

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