brand storytelling Tag Archives - General Assembly Blog

What Is Brand Storytelling And Why Is It Important?



When it comes to selling a product or service, brand storytelling is an effective marketing tactic used to grasp and maintain the attention of your target audience. An estimated 2.5 billion pieces of content are shared each day, making compelling storytelling a must in order to standout. I recently taught a General Assembly brand storytelling workshop and have a few takeaways worth sharing:

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