Let’s get straight to the point: 2016 has been huge for General Assembly. We’ve expanded our global community into new cities and launched beautiful, new campuses in locations where we’re already thriving. Our catalog of full-time Immersive programs grew exponentially, with four new courses that are transforming graduates’ careers in competitive tech fields around the globe. We also released our first audited student outcomes report, a detailed read that takes a close look at our Immersive graduates’ key demographics and job placement success rates. (Spoiler alert: they’re great.)
When you set foot in any of General Assembly’s campuses around the globe, one of the first things you’ll notice is the prominence of chalk art. Each campus has vivid murals of local innovators, from Supreme Court Justice Ruth Bader Ginsberg in New York, to early computer programmer Ada Lovelace in London, to civil rights icon Martin Luther King, Jr. in Atlanta.
Boasting many top tier universities, an emphasis on innovation research, a closer-knit community, and one of the highest rates of venture capital investment in the country, Boston is home to one of the richest tech ecosystems in the US.
Startup accelerators and incubators such as TechStars, Future Boston, Mass Challenge, and Harvard Innovation Lab offer capital and mentorship opportunities in exchange for small amounts of equity. Coworking spaces including WeWork, Workbar, Koa Labs, Idea Space, and Cambridge Innovation Center provide rented spaces for solo founders and growing teams to work on their projects. For those interested in sharpening their skills, groups such as Boston New Tech Meetup, Girl Develop It, Rails Bridge, and General Assembly offer classes, workshops, and events on a wide range of topics including coding, digital marketing, data science, and project management.
Given the wealth of opportunities for budding entrepreneurs, Boston is brimming with triumphant tales of talented techies. Below are seven success stories from The Hub’s tech community:
Email marketing has grown to become of the most important components of an effective marketing strategy. Often cited as one of the most powerful marketing channels for a given company, email marketing can be used to achieve a variety of goals, such as growing your reach, educating your audience, generating sales leads, and converting those sales leads into customers. With such great potential for helping you achieve these numerous goals, email marketing should be one of your primary focuses as a marketer.
But it’s not enough to just be doing email marketing. You should also be constantly striving to optimize your email marketing to yield better and better results.
Two General Assembly campuses made one (winning) team at HackFit Boston last weekend. Alumni from GA’s Boston and NYC long-form courses joined forces at the two-day hackathon, which took place at Microsoft’s New England Research & Development Center from September 28-29 in Cambridge, MA.
Over the course of two days, the GA alumni team – a diverse group of UX designers, front-end developers, and back-end developers – got to know each other, mapped out their idea, and set out to win. And win they did.
1. Where did you grow up?
I grew up in Greensboro, North Carolina. While Greensboro isn’t known for its tech scene, I was able to take several computer and programming-related classes in high school which helped me to get a handful of internships and entry level positions at a pretty young age. My father always helped nudge me toward working with computers, starting with buying a Commodore 64 for the house in the mid 80’s.
2. What did you study?
I went to Berklee College of Music and received my degree in Music Business Management. It might seem like a bit of a strange path, but I was always trying to position myself at the intersection of music and technology.