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How to Master the Art of Bootstrapping Your Startup



In the world of startups, one fact that is very often glossed over is that most startups do not ever raise any money, much less Kleiner-Perkins venture capital money. Even then, only a very small percentage of companies do raise any venture capital – and the majority still fail.

For the startups who don’t raise venture capital, how do we fund our businesses from startup, through cash-flow positive, through profitability? We bootstrap it. But what does that look like?

Completely simplified, bootstrapping a business is very clear: you use only the money you have and the money you make from the business to start, build, and grow the business. More specifically, here are a few of the things that you may and may not do in order to bootstrap your business.

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