books Tag Archives - General Assembly Blog

10 Books To Read Before Pitching Your Startup


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Image Courtesy of Rodrigo Galindez on Flickr

One of the first things a startup should build is a library. Business books can help hone or disrupt your way of thinking (sometimes in ways that are subtle, sometimes in thunderclaps), they can help you learn from examples and case studies, and they keep you up with the latest jargon at pitch meetings and cocktail parties. Of course, new books come out all the time, and everyone has their personal favorites, but these essential titles should help you fill your startup library.

Related Story: Considering Business School? Read These 10 Books Instead

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The Unique Benefits of eBook Publishing for Businesses



At the Digital Book World conference in January 2012, Forrester Research revealed that 25 million people in the U.S. now own an e-reader and 34 million have a tablet of some kind. They also predicted that 40 million people in the U.S. will have an e-reader and 61 million will have tablets by the end of 2012–a number that surpasses the population of many European countries.

For those writers who used to pursue having their books stocked at one of the major booksellers in the U.S., Canada, the UK or Australia, now the race is on to get your ebook distributed on as many virtual shelves as possible including your local library, bookstore and other alternative venues.

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