A blog can boost your brand, drive leads, and increase ROI. So what are you waiting for?
With the overwhelming noise of social media, promotional emails, and paid advertising clamoring for consumers’ digital attention, it’s hard to squeeze in a genuine conversation about who your brand is and what it stands for beyond a pithy tweet or savvy slogan. That’s where blogging comes in.
Blogging is one of the earliest forms of storytelling on the internet — and it’s still one of the most vital in elevating a brand’s culture, community, and influence.
Consider this: According to the marketing and sales platform HubSpot, B2B marketers who use blogs receive 67% more leads than those who do not, and companies that blog receive 97% more links directing to their website.
There are many ways to share the content that you’ve created on your blog; however, the most reliable method of promoting your blog to your intended audience is through email. Most people check their social networks regularly, but everyone reads – or at least checks – their email at least several times each day.
There are three very simple methods of sharing each blog post you create via email, and you don’t ever have to worry about spamming anyone because all three methods are opt-in. The tools to share your blog posts via email are WordPress, Feedburner, and Mailchimp, all probably already familiar names.
Beyond the obvious (write), there are tactics that you should build into the DNA of your blogging strategy. These are things that should become habitual, so you don’t even have to think about doing each of them. These are blogging habits that you see in the most successful blogs, but they are not advertised as “Here’s how you do it right.” But you can do these things. They are not difficult. Rather, they are so simple, that you might overlook them or think that these 7 habits of highly effective bloggers are not all that important— they are.
One of the most frustrating things about blogging – or writing in general – is coming up with new and fresh topics. You may call it “writer’s block,” and everyone who is even somewhat engaged in creating written content has run into writer’s block at least once.
Well, no more for those of us who blog for our brand! Here are a dozen different ways to help you establish regular topics that you can count on for keeping your blog fresh, relevant, and compelling to your readers.
For more on starting a blog for your brand, check out the first post from this series.
In the daily operation of Atlanta Tech Blogs, I have spoken to dozens of daily and weekly bloggers about what, how, and why they blog. Unfortunately, I’ve spoken with many more businesses who do not blog. The reasons so many startups and small businesses do not blog are many, and include the following:
- Not enough time
- Can’t write well enough
- Not enough content
- Don’t see the advantages
These are valid points that anyone can make; however, the biggest obstacle I’ve seen in those who “get” content marketing and really understand that the need to blog is this: they just don’t know where to start. To help everyone overcome that obstacle, here’s a step by step plan to get you started blogging regularly, consistently, and effectively.