Name: Anna Lindow (@AnnaLindow)
Occupation: General Manager – Campus, General Assembly
1. In 140 characters or less, what is user acquisition marketing?
The science that complements the art of building an audience and a brand. A quantitative approach to marketing with a specific goal of gaining customers.
2. If a website were a for-sale house, user acquisition marketing would be ______?
The real estate agent. A very data-savvy real estate agent.