Meet Ruben, who earned two master’s degrees in mathematics and music composition before taking our Data Science Immersive course at our New York City campus. With a knack for data and coding, he dove into data science and landed a sweet gig at the adaptive learning company Knewton.
One of the biggest challenges that marketers face—whether coming from a Fortune 500 or a scrappy startup—is how to measure the effectiveness of their social media efforts. This challenge is often answered with elaborate dashboards, data visualization maps and obscure metrics that are so complex no one in the room can understand—including the presenter. The aforementioned charts, graphs, and maps may look pretty (and keep agencies employed), but they leave us lost. And the problem perpetuates because marketers, more so than most other professionals, never admit when we’re lost.
Because the truth is, there is no clear-cut way to measure social media.
Email marketing has grown to become of the most important components of an effective marketing strategy. Often cited as one of the most powerful marketing channels for a given company, email marketing can be used to achieve a variety of goals, such as growing your reach, educating your audience, generating sales leads, and converting those sales leads into customers. With such great potential for helping you achieve these numerous goals, email marketing should be one of your primary focuses as a marketer.
But it’s not enough to just be doing email marketing. You should also be constantly striving to optimize your email marketing to yield better and better results.