Required Reading: Paul Canetti



Name: Paul Canetti
Class Taught: Apps Unlocked, Crafting Tablet Magazines, Deconstructing iOS Interface Design, Online Advertising Ecosystem, Mobile/Tablet Advertising Ecosystem

Paul Canetti is the founder and CEO of MAZ, a publishing platform for tablet and mobile devices. Paul previously worked as a designer and instructor at Apple and Condé Nast, and as the Creative Director of an app development firm. These experiences have shaped his understanding of the important intersection of content, design and technology.

Here are the top picks from his reading list:

  • Daring FireballThe ultimate Apple blog. This staple of the Apple blogosphere consistently rounds up some of the best articles from around the web relating to Apple, technology, and mobile. John Gruber provides his signature light and digestible commentary which always put things in perspective. Take some of it with a grain of salt (Gruber is pro-Apple to an extreme), but no other commentator knows more about Apple’s history nor its future.
  • Jason Hirschhorn’s Media ReDEFined – Daily email digest of the best posts about technology and media. There is no commentary, just a curated list of about 40 articles per day. Too much to actually read it all, but you can skim and pick the headlines that interest you. Follow him on Twitter for even more goodness (he whittles it down for the email).
  • Bjango Articles – Pro-level tips for iOS app designers. Marc Edwards, the Director and Lead Designer of Bjango, writes the most in-depth, comprehensive (and yet easy to understand!) posts about Photoshop. These are pro-level Photoshop tips for app designers. After reading this blog, you will have a completely different understanding of Photoshop, even if you’ve been using it for years.
  • Designing Visual Interfaces: Communication Oriented Techniques by Kevin Mullet and Darrell Sano – The bible of UI design. Although published in 1994, there is still plenty to learn from this (paper) book. It’s a must-read for any interface designer. It takes the well-established rules of physical world – graphic design, industrial design, interior design, architecture, etc. – and applies them to software design. My favorite quote: “Basic principles of visual organization developed through centuries of experience with print media have rarely been applied to the on-screen media, and communication has suffered as result.”
  • iOS Human Interface Guidelines – The source itself. A surprisingly easy read (even Apple’s developer guides are a good user experience), this documentation is literally the law of the land for iOS design. Highly educational and inspirational, the iOS Human Interface Guidelines demonstrate that designing for iOS is not only about what things look like, but instead instructs you to ask why before you ever start pushing pixels around.

If you’re curious to see what else Paul is reading, he curates and comments on articles relating to technology, publishing, digital media, and entrepreneurship on his blog, Digital For (Smart) Dummies.