Raw Materials: Thefuture.fm

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Name: Thefuture.fm
GA Member Since: February, 2011
Employees: 10
Hiring? Yep!

Thefuture.fm is a platform for discovering and sharing mixtapes curated by DJs around the world. Through MixSCAN, a proprietary fingerprinting technology, Thefuture.fm has also automated the process of accurately identifying tracks within remixed audio to ensure that rights holders are paid their fair share. Check out the the raw materials we found on their desks:

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Required Reading: Daniel Chait

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Name: Daniel Chait
Class Taught: Making Hiring a Strength of Your Company

Daniel Chait graduated college with a Computer Engineering degree, but has always been drawn to the human side of the technology business. He first got into recruiting at his previous company, Lab49, where he was involved in growing their talented team. Daniel is now the co-founder of Greenhouse, a platform that automates and optimizes recruiting.

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Technically Speaking: Ruby on Rails

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Whether you’re a rapper who’s become too rich and powerful, or a web framework that’s become popular beyond anyone’s expectations, one thing is true: haters gonna hate. This is the case with Ruby on Rails, perhaps more so than any other topic in the developer community in recent years. It’s the code messiah, or it’s worthless – everyone has their opinion. In any event, Ruby on Rails powers many of the web’s most popular services – Airbnb, Groupon, and Hulu to name a few – and is at the heart of at least 250,000 other sites on the internet. Let’s dive in and take a closer look at what it is.

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Required Reading: Lauren Perkins

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Name: Lauren Perkins
Classes Taught: Building a Brand-Centric Business Strategy, Building an Online Community for Your Brand

Lauren Perkins is the founder and President of Perks Consulting, and is an experienced marketing and strategy expert within the health, fitness, spa and beauty industries. She began her career as a journalist in local news, and later moved into brand management and experiential marketing.

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Raw Materials: Food52

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Name: Food52
GA Member Since: January, 2011
Employees: 7
Hiring? Yes! A VP Technology with vision, and a talented front end engineer.

Food52 is a community for people who love food. Dedicated to celebrating home cooks, they offer quality curated information about food and cooking, while engaging their readers through weekly themed recipe challenges. Check out the raw materials we found on co-founder Amanda Hesser’s kitchen counter:

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Technically Speaking: MySQL

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MySQL. You’ll hear developers speak of it in lofty terms. “It’s my lifeline,” “it’s essential,” “without it, we’d never have launched.” It also happens to be integral to some of the largest web platforms in the world, such as Facebook, Google and Twitter.

So what is it?

MySQL (pronounced “My S-Q-L” or “My Sequel”) is an open-source, relational database management system (RDBMS). It enables developers to manage data streams in a fluid, scalable, reliable way. Essentially, one can outsource a multi-terabyte data flow to the MySQL database server, and freely customize that data’s interaction with your site or web application.

Think about the data inside files that you store on your computer’s hard drive. That data is accessible to you, but unless you organize your files as part of a larger system, its contents are static, and its relationship with data in other files is difficult to ascertain. When one inputs databases into MySQL, all that data – the location, size and inventory of a company’s retail stores, for instance – can be filtered, edited, and searched with amazing speed. Put another way, MySQL is where data points talks to each other, and also interact with the web.

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Required Reading: Will Flaherty

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Name: Will Flaherty
Classes Taught: A Data Driven Approach to PR

Will Flaherty is Director of Communications at SeatGeek, a ticket search engine for sports events, concerts, and more. Will started college with the goal of becoming a sports writer; while he deviated from this original plan, he’s since pursued a career in PR and Marketing that combines his interests in sports, media, and technology.

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Technically Speaking: Drupal

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Hundreds of different platforms exist today to help developers manage content online. Of them, WordPress, Joomla, and Plone have amassed significant followings in the past few years – WordPress 3.3 alone has been downloaded 16 million times since its release in December 2011. But today in Assembled Basics we hone in on Drupal, which, if not the forefather of these newer platforms, has been deeply influential in building the infrastructure of the web over the last 6-7 years.

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Raw Materials: Craft Coffee

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Name: Craft Coffee
GA Member Since: January, 2011
Employees: 3
Hiring? Yes! A kickass full-stack Rails developer.

Craft Coffee is a coffee discovery service dedicated to spreading the awesomeness of small-batch, artisan coffee to the masses. Each month they hand-select premium coffees from small artisan roasters around the country, and only their absolute favorites make it into a monthly tasting box delivered to subscribers. Their coffee powers General Assembly’s coffee station, which in turn powers, well, all of us. Check out the raw materials we found on their desks, and a bit of commentary from them on each item:

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Technically Speaking: CoffeeScript

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Developers love to turn simple into simpler. Every year, new programming languages are introduced that try to tweak the most popular languages – Ruby, Python,C++, etc. – into something cleaner, faster, and more accessible. Few, if any, have had the success of CoffeeScript, invented in 2009 by Jeremy Ashkenas

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