Marketing to New Generations: A Look at Millennials and Beyond


It’s no mystery that marketing to millennials has becoming increasingly important to the long term success of businesses across a variety of industries. With millennial spending on the rise and showing no signs of stopping, this age group represents a massive opportunity that businesses cannot afford to ignore.

However, many companies still struggle to relate to the digitally savvy audience, and fall short of communicating with them in a way that makes sense and is relevant to their behavior and interests.

General Assembly sat down with a few digital experts including Nick Shore, Chief Creative Strategist at Astronauts Wanted, Joshua Nafman, Senior Brand & Digital Director at KIND, and James Slezak, Strategy Director at The New York Times to discuss what sets millennial audiences apart, how to appeal to them, and what businesses should keep in mind for marketing to future generations. Watch the video above.

Interested in learning more about marketing to a new, digital audience? Download our white paper “4 Key Elements of the Consumer Decision Journey in the Digital Age.”

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