Digital Marketing Essentials: The Building Blocks


In business today, marketers seemingly have to to do it all, from acquiring new customers and users to nurturing deeper relationships with them and ultimately growing revenue. That’s why GA instructor Kristy LaPlante is here: to help you explore what makes for great brand building, and how modern marketers drive successful campaigns using content, email, social media, paid advertising, and more.

Start with this short lesson to get a foundation in the building blocks of marketing:

If you’re curious to keep exploring, discover our popular short-form marketing workshops or dive deeper in our upcoming 1-week or evening Digital Marketing course to cement a versatile foundation in the tools that make powerful marketing campaigns and strategies.