Digital Marketing Essentials: Analytics

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Having a brilliant idea for a campaign strategy is exciting, but if you can’t measure your tactics, you can’t make data-driven decisions to help you optimize toward your goals. From understanding key engagement metrics and the tools to gauge them, GA instructor Kristy LaPlante lays down the fundamentals for you in this short lesson:

If you’re curious to keep exploring, discover our popular short-form marketing workshops or dive deeper in our upcoming 1-week or evening Digital Marketing course to cement a versatile foundation in the tools that make powerful marketing campaigns and strategies.