UX & Design Category Archives - General Assembly Blog

2015 Design Trends for Large Mobile Screens



Mobile screens keep getting bigger, but our thumbs stay the same size. This is an unfortunate situation, and it isn’t going away. Designers have their hands full (pun intended) making sure thumbs feel comfortable and productive on this ever-expanding glass surface.

Steve Hoober conducted a defining study in 2013 on how users really hold their smartphones in which he and his team observed over 1300 people using mobile devices out in the real world. He found that 75% of users interact with their phones using their thumb, opposed to fingers alone. He also found that 49% of the people observed manipulate their phone with just one hand.


So what does this mean? Knowing that people prefer to use their thumb and that half of people use their phones one-handed will inform how user interface elements should be designed and laid out on the screen. With the ever-increasing phone size, our thumbs are getting much more of a workout than we ever intended. However, fear not! Designers are working hard to ease the burden on thumbs through innovative UX and UI patterns.

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Jump Start: Opportunity Fund Scholarships for Web Design Circuit Now Live


GA co-founder and CEO Jake Schwartz receiving donation at CGI America.

GA Co-founder and CEO Jake Schwartz receiving donation at CGI America.

General Assembly’s mission has always been to help people everywhere pursue the work that they love. To expand that mission, we founded Opportunity Fund, a philanthropic fellowship program that provides hands-on education, mentorship, and career opportunities to underrepresented groups across the globe. Continue reading

Top 10 Blogs For User Experience Designers


best ux design blogs

User experience is an industry that is constantly evolving. Whether you’re a new practitioner or a seasoned veteran it’s important stay up-to-date on the latest conversations and ideas happening in the industry. So how do you stay updated and relevant? Here’s a clue: you’re doing it right now. Reading blogs is a quick and easy way to remain current. Below you’ll find some of my all-time favorite user experience design blogs; including established industry leaders as well as niche blogs discussing innovative topics.

With no further ado and in no particular order, find our top 10 user experience design blogs:  Continue reading

4 Overlooked Places to Find Valuable User Insights


The ‘lean’ movement espouses shorter iteration cycles for generating user insight. And while running experiments by rapid prototyping is, of course, instrumental, your product team shouldn’t be the only source of actionable customer feedback.

Getting out of the office is great—but sometimes the only trip you need to make is down the hall. There’s a number of often overlooked channels for user insight that can be tapped into from within your office. Continue reading

How Hybrid Jobs are Driving New York’s Tech Economy



Over the past few months, we’ve been working with Burning Glass Technologies to study today’s most in-demand jobs, the skills required to land them, and the places in which these opportunities are most available. Our new report, “Blurring Lines: How Business and Technology Skills Are Merging to Create High Opportunity Hybrid Jobs,” concludes that many of these roles—in fields like web development, data science, and digital marketing—demand both technical and business acumen.

Marketers are analyzing more complicated data sets, developers are building websites and apps that are functional and drive the bottom line—business and technology do not function in a vacuum, and skilled professionals are expected to develop both sets of skills.

These hybrid jobs are among the fastest growing and best careers in today’s job market—more than 250,000 positions were open in the last year alone, and the average starting salary is upwards of $100,000. Continue reading

What Makes for Great Product Design?


User experience (UX) design separates a good product from a great product.

Harnessing skills like user research, wireframes, and prototyping, UX designers have a unique perspective when it comes to understanding the interactions between users, business goals, and visual and technology elements. For companies, their work fosters brand loyalty and repeat business. For consumers, it means frustration-free online experiences, intuitive mobile apps, efficient store layouts, and more.

Watch below, as design experts from The New York Times, PayPal, Zola, and other top companies share how they design simple, user-friendly, and beautiful products.

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Mentors Matter When Learning Online: The Circuits Difference at GA


Online Mentorship Image

The online education space is growing fast. But how do you deliver a high-quality, engaging experience online? As we have built our five Circuit courses — HTML, CSS & Web DesignJavaScript DevelopmentData Analysis, User Experience Design, and Digital Marketing — we believe the answer is simple: a dedicated mentor to hold you accountable through every stage of your learning.

When we put together our first Web Design Circuit in July 2014, we made a conscious choice to build in the sense of community and personalization that an instructor provides. This experience is a key part of General Assembly’s classroom programs. Continue reading

Designing Websites for Visual Perception


Designing for Visual Perception

UX is not just UI (User Interface) design. There are many steps in between like research, analysis, and wireframing. However, whether visual design is done by UX designers or by other specialized designers, it is important for you to have an understanding of visual design principles and understand how your design choices can ultimately affect users and their experiences. Continue reading

General Assembly and AT&T Collaborate To Expand Opportunity Fund


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At GA, we always try to bring data to the conversation. The data around unemployment, particularly for low income youth, recent college grads and veterans, isn’t the kind of data we like to see. In the United States alone, there are nearly 6.7 million young people ages 16 to 24 who are neither employed nor pursuing education; additionally, 5.3% of all veterans are currently unemployed.

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How One Student Transformed Her Passion For UX Design into an Internship with GA


evelyn kim

Evelyn Kim, UXDI Grad & Super Intern.

Evelyn Kim was fresh out of college when a Facebook ad enticed her to apply for the UX Design Immersive program here at GA. Now, after completing the 10-week, full-time program, she has just started an internship on our very own Instructional Development team, and she is ready to take her UX career to new heights.

Follow Evelyn on Twitter: @iamevelynkim Continue reading