General Assembly is an international community, made up of over 1 million technologists, entrepreneurs, business leaders, educators, and creators from all over the world. GA was was founded on a global vision of the world that represents how people today work and live — and it’s clear that the future of tech, innovation, and entrepreneurship will only reach its full potential through a commitment to diversity and inclusion.
Our community gathers at many of the most diverse and multicultural cities in the world, like Atlanta, London, Los Angeles, New York, Singapore, Sydney, and Toronto. We strive to ensure that the GA community is not just a reflection of the world today, but of the world we want to see in the future.
Adobe Digital Academy students on the General Assembly campus in San Francisco
General Assembly is proud to be partnering with Adobe in the development of the Adobe Digital Academy, a Bay Area–based program focused on offering opportunities in technology to underrepresented communities. Adobe supports high-potential candidates through partnership with General Assembly’s Opportunity Fund and Adobe technical internships. Selected candidates receive Opportunity Fund scholarships for General Assembly’s Web Development Immersive (WDI) course followed by a three-month technical internship in Adobe’s offices, with the goal of hiring interns for a full-time position.
Since founding General Assembly in 2011, I’ve heard some incredible stories from our students and graduates. One of my favorites is about Jerome Hardaway. Jerome came to GA after five years in the United States Air Force. He dreamed of tackling persistent diversity gaps in the technology sector by breaking down barriers for other veterans and people of color.
The shift to data-driven marketing is changing the way we all do business. It is a powerful tool that enables us to cultivate more meaningful relationships with our customers – all of whom expect more value, more services, more engagement, and more conversations with all of our beauty brands. This is what makes our 7,000-person worldwide marketing team so invaluable to L’Oréal’s success.
We’ve always invested in the growth and development of our employees, and last year committed to building an online learning platform for our digital marketers through a customized education program with General Assembly. By arming our marketers with the most innovative tools and trainings, we are simultaneously upskilling our talent while transforming the company’s digital capabilities.
Earlier this spring, the New York City Economic Development Corporation (EDC) launched the Best for NYC campaign, “designed to inspire and equip New York City businesses to measure and improve practices that help create well-paying jobs and improve the quality of life in all five boroughs, while also strengthening their bottom-line.”
Earlier this week, General Assembly was recognized as “Best for NYC” along with businesses from multiple sectors across the five boroughs. We scored in the top 10 in the Community category for metrics including “charitable giving, diversity and inclusion, worker ownership, and social impact through products and services.”
Over the past 3.5 years I’ve worked at General Assembly, I can’t tell you the number of times we’ve been asked whether or not we offer an internship program. Students want to dive into the working world before committing to a permanent role for a variety of reasons—from experiencing the day-to-day work environment of a particular role to exploring company culture to beefing up the implied credentials on their resume, to building tangible skills, to making money, to simply understanding what an office environment is like. Internships are often seen as a safe space to make mistakes. The actual definition of an internship is “a temporary position with an emphasis on on-the-job training rather than merely employment.”
Can data improve the future of our humanity? You better believe it. “Big data” is more than just big businesses. Every day, social impact groups are finding new and creative ways to act upon the information that they’re generating. They’re using data to surface new information, uncover underserved communities, and track performance over time. Here are 5 very different organizations that are using data, in new and creative ways, to improve the lives of people around them:
General Assembly started as a small project in the heart of NYC—we set out to build a community of entrepreneurs and creators in our city’s burgeoning ecosystem. I’m in awe of the evolution we’ve seen take place—in 5 years we’ve become a global organization, now equipping tens of thousands of students with the skills they need to succeed in the new economy.
At this time of great debate around the future of higher education and workforce development, our worldwide team has succeeded in creating and scaling a model solely focused on bridging education to employment. But we are even more ambitious about our future goals: To make a visible dent in the skills gap, clearly connecting education and employment to show an ROI positive model of higher education, and build our alumni community into one of the most powerful professional networks in the world.
DC Innovation Opportunity Program partners at the event at GA’s campus
Today at our Washington, D.C. campus, we joined Mayor Muriel Bowser, 1776 and others to announce the DC Innovation Opportunity Program, to connect talented, low-income students with the resources, skills, and support they need to succeed in the careers of tomorrow. This exciting initiative is enabled with the support of partners such as the TDF Foundation, THEARC, Capital One, MedStar Health, and Microsoft.
At General Assembly we’re always finding new ways to evolve our offerings and grow our global community of individuals empowered to pursue the work they love. To that end, we’re thrilled to announce that the first two volumes of our new, original book series, The Practitioner’s Guide, have been published.
In this series, you’ll get an introductory overview—including first-hand accounts, lessons learned, and useful advice—from seasoned professionals working in the most relevant fields of the 21st century.