General Assembly is proud to be partnering with Adobe in the development of the Adobe Digital Academy, a Bay Area–based program focused on offering opportunities in technology to underrepresented communities. Adobe supports high-potential candidates through partnership with General Assembly’s Opportunity Fund and Adobe technical internships. Selected candidates receive Opportunity Fund scholarships for General Assembly’s Web Development Immersive (WDI) course followed by a three-month technical internship in Adobe’s offices, with the goal of hiring interns for a full-time position.
General Assembly has an ambitious vision for the future. We’re working toward a world in which we can close the global skills gap, ensuring that everyone — regardless of social or economic barriers — has access to the training they need to pursue a career they love. To achieve this goal, we work closely with employers to understand the workforce they need, and then empower students and employees with these skills.
Since founding General Assembly in 2011, I’ve heard some incredible stories from our students and graduates. One of my favorites is about Jerome Hardaway. Jerome came to GA after five years in the United States Air Force. He dreamed of tackling persistent diversity gaps in the technology sector by breaking down barriers for other veterans and people of color.
In 2014, with the help of General Assembly’s Opportunity Fund scholarship, Jerome began one of our full-time Web Development Immersive courses. After graduation, he had the opportunity to pitch President Obama at the first-ever White House Demo Day and has launched a nonprofit in Nashville, Vets Who Code, which helps veterans navigate the transition to civilian life through technology skills training.
Exceptional stories like Jerome’s embody GA’s mission of “empowering people to pursue the work they love.” It’s a mission that motivates our instructional designers, faculty, mentors, and career coaches. It also inspired the development of an open source reporting framework which defined GA’s approach to measuring student outcomes and now, our first report with verified student outcomes metrics.
Today, General Assembly is making a couple of big announcements.
First, we have closed on our company’s first acquisition — Canadian tech and design career accelerator, Bitmaker. We’ve known the folks at Bitmaker for a long time and I’ve been incredibly impressed with the way their CEO, Andrew Mawer, has built his Toronto-based organization. I’ve watched him lead his team and grow their community to become Canada’s largest career accelerator, and I’m so excited to have them be part of GA as we continue to pursue our long-term vision around education-to-employment.
Second, we are announcing the largest expansion of our campus footprint in GA’s history — we are increasing our number of campuses by over 60%. Our ongoing mission is to impact people’s careers and more broadly solve the talent needs of employers everywhere. We see big opportunities to leverage our burgeoning online communities and audiences with new campuses that are closer to the biggest pockets of potential students, just outside of traditional urban hotspots more commonly associated with the tech sector.
At General Assembly, we pride ourselves on empowering those around us to find greater well-being in their daily lives, both in the classroom and beyond. At times, this growth can be inspired by something as simple as a healthy meal.
On a recent Tuesday, our team at GA NYC skipped its usual weekly Team Lunch — where we share a meal and learn about each other’s work — to help feed fellow New Yorkers in need.
For the second year running, team members swapped hairnets for funny hats, stacking up more than 500 sandwiches for the New York Common Pantry (NYCP). The nonprofit’s mission: “to reduce hunger throughout New York City while promoting dignity and self-sufficiency.”
When General Assembly students graduate from their course — whether it’s user experience design or data science — it’s always exciting (and sometimes surprising) to see the range of products and passions that actualize as a result. In the case of Nathan Maas, a Web Development Immersive alumnus of GA Seattle, the product was an idea called pennypost. The passion? Connecting the world with homemade digital postcards that are easy to send and share.
Nathan — who took a range of night classes in product management, front-end development, and data science at GA before choosing WDI — developed a web (and soon-to-be iPhone) app, pennypost, which was inspired by his travels to nearly fifty countries across the globe. Though he bought postcards everywhere he went with the intention of sending them home, constraints like time, postage, and tracking down mailing addresses, meant he never actually sent them. An idea was born.
Embracing your professional development or pursuing a career change can seem daunting, tedious and, at times, impossible. We often measure success by comparing ourselves to those around us, instead of focusing on our own qualities.
The reality is that there are many paths forward, and each person has a unique approach to finding theirs. Your success is the byproduct of a process of trial and error, your own experiments, and the practice of learning along the way.
Jen Glantz and Francesco Marconi’s paths have been anything but similar. While both live in New York City, one is an entrepreneur and the other works at The Associated Press. They, along with many others, started pursuing a career change while feeling lost. They asked themselves, “What should I do with my life? Why am I working here? Am I in the right place?”
As they found their answers, they came to share the belief that true fulfillment comes when you start focusing on building the “best version of yourself.”
Every spring, Memorial Day gives Americans the opportunity to reflect on the sacrifices made by our nation’s servicemen and servicewomen who have given their lives for our country. What began as “Decoration Day” in the aftermath of the Civil War was renamed Memorial Day during World War II as an opportunity to honor all Americans who died in military service. It became an official national holiday in 1971.
As a veteran myself, I’m keenly aware of the importance of recognizing those who gave their lives for our country. Today, our armed forces numbers over 1.3 million service members across the Army, Navy, Marine Corps, Air Force, and Coast Guard. The sacrifices made by military personnel in our current active military operations are enormous — 52,345 lives lost. You can read some of their stories, and reflect on the sacrifices they’ve made for our country, on the Washington Post’s powerful and heartbreaking Faces of the Fallen site.
From classical ballet dancer to software engineer and instructional leader, Colin Hart transformed his life and career when he graduated from General Assembly’s Back-End Web Development course (BEWD) and Web Development Immersive (WDI) in early 2014. He came back to GA to teach WDI and was recently snatched up by the new WDI Remote team to be a lead instructor for the pilot course, which launched on May 16. Colin sat with us to share his story about teaching and learning at General Assembly.
Tell me about your journey.
I spent my youth training to be a classical ballet dancer. Even though I wasn’t able to do it professionally, it was like my first career because I would spend five, six hours a day training and performing. Getting injured led me to attend college instead, and I ended up majoring in media and communications and focusing my studies on digital communications. I interned for the United Nations writing a preliminary literature review around rights and dangers for youth online in Malaysia.
The shift to data-driven marketing is changing the way we all do business. It is a powerful tool that enables us to cultivate more meaningful relationships with our customers – all of whom expect more value, more services, more engagement, and more conversations with all of our beauty brands. This is what makes our 7,000-person worldwide marketing team so invaluable to L’Oréal’s success.
We’ve always invested in the growth and development of our employees, and last year committed to building an online learning platform for our digital marketers through a customized education program with General Assembly. By arming our marketers with the most innovative tools and trainings, we are simultaneously upskilling our talent while transforming the company’s digital capabilities.