Email marketing has grown to become of the most important components of an effective marketing strategy. Often cited as one of the most powerful marketing channels for a given company, email marketing can be used to achieve a variety of goals, such as growing your reach, educating your audience, generating sales leads, and converting those sales leads into customers. With such great potential for helping you achieve these numerous goals, email marketing should be one of your primary focuses as a marketer.
But it’s not enough to just be doing email marketing. You should also be constantly striving to optimize your email marketing to yield better and better results.