In the US alone, there are over 28 million small businesses. Of those, an estimated 22 million consist of a single operating member—solopreneurs as I like to call them.
Many of these businesses got started as nothing more than the intersection of passion and skills that combined to create a side project with the ability to scale into something truly sustainable.
As someone who’s successfully launched four profitable side businesses over the past four years, I’ve learned a lot about how to turn your skills into a healthy side income. From building physical products to selling my consultative services, and building my own suite of digital products, I’ve been able to generate thousands in extra income each month.
If you’re ready to build a foundation for one day becoming gainfully self-employed, here are my top eight ways to get started with a profitable side business today.
As a content marketer by trade, two of my core business goals are without a doubt, increasing the size of my email list and driving more revenue into my business.
Building an audience from scratch can be a serious challenge, and it helps if you understand exactly where your ideal customers are spending their time online. That way, you can target other sites that you should be publishing content on, and over time—make their audience your audience. If you’re creating valuable content, you’ll be in a great position to add value to these other websites by offering to guest post. It’s a win-win for both the publisher and your business.
In 2015, the Harvard Business Review proclaimed that marketing is dead and loyalty killed it. What does that really mean for established marketers and those looking to forge a career in the field of marketing?
In today’s business climate, consumers are frequently seeking solutions to their problems. Often, they’re able to find multiple possible solutions just from running a simple Google search. These solutions often come in the form of online tools that make us more productive at work, products that make our lives easier, and experiences that help us grow in both our personal lives and careers. On the flip side, you deserve to pursue meaningful work.
This means that the tools, products, and brands that are willing to offer as much value as possible to their prospective customers without requiring them pay or sign up for a seven-day trial with their credit cards, are going to build the most meaningful customer relationships.