General Assembly, Author at General Assembly Blog

What Is Front-End Web Development?

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Advanced-Front-End-Web-Development

Name: Nick Schaden (@nschaden)
Occupation: Web Designer/Developer

1. In 140 characters or less, what is front-end web development, from your experience?

A mix of programming and layout that powers the visuals and interactions of the web.

2. If a website were a house, front-end web development would be ______?

Front end development would be the pretty exterior that gives the house character, or the host that invites guests in and makes them feel at home.

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Five Tricks for Breaking into UX Design

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The field of User Experience Design is growing rapidly. According to Qconnects, a California-based talent agency, requests for UX designers rose by 70% from 2011 to 2012, with starting salaries averaging $60,000 (Usability Professionals Association, 2011 Salary Survey). There’s high demand, a shortage of supply, and in that gap, a fantastic opportunity for individuals to learn these critical skills and transition into the field. Here are five easy ways to get started:

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Alumni Interview: Zachariah & Wesley

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Meet Zachariah Reitano & Wesley Carr, graduates of our Web Development Immersive and creators of Shout, the mobile app for a new marketplace, available now in the AppStore.

1. What were you doing before you came to GA?

W: I was taking a year off from college (which I didn’t want to go back to), working at a yoga studio and in rehabilitation for my left foot.

Z: I attended Columbia University. I graduated in May with a degree in Economics and Creative Writing.

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Introduction To The NYC Startup Community

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Whether you’re looking to found your own startup or wishing to become a part of a budding team, getting acquainted with the New York tech scene can be somewhat overwhelming. To help you navigate your way through this complex web (pun intended), we’ve put together a comprehensive guide full of resources NYC startup enthusiasts use regularly to stay connected, advice to keep in mind as you get started, and places you can go where everyone will know your name (removed for copyright infringement).

“A startup is not a smaller version of a large company. It’s a temporary organization designed to search for a scalable business model.” – Steve Blank

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What Is: Data Science

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thomson

Name: Thomson Nguyen (@itsthomson)
Occupation: I’m the Lead Data Scientist at Causes. I’m also a Visiting Scholar at the Courant Institute for Mathematical Sciences at NYU.

1. In 140 characters or less, what is Data Science?

Data science is the art of using data to create products, obtain actionable insights, and communicate decisions to non-technical people.

2. What are some practical applications of data science?

Most recommendation engines you see on a shopping sites use machine learning and data science. Any data visualization you thought was cool in the last year or so was probably the result of hacking together data. In short, we use data science to help us discover new bands, secure our mobile phones, and ultimately tell a clear story from large, unclear amounts of data.

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What Is: Digital Brand Strategy

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Faris Yakob is an award winning strategist, creative director, writer, public speaker and self-proclaimed geek.

Name: Faris Yakob (@faris)
Occupation: Strategist, Creative Director, Public Speaker, Writer. (Formerly Chief Innovation Officer of MDC Partners and founder of Spies and Assassins, a creative technology agency)

1. In 140 characters or less, what is Digital Brand Strategy?

How to deploy finite assets, budget, behavior & brand, to achieve predetermined business objectives, w/ digital platforms & customers.

2. What problem is a digital brand strategist solving? Why are they sitting at the table?

Strategy shouldn’t be fragmented into endless fractal versions of itself. All strategy is holistic, the direction of the whole towards the objectives of the whole.

Brand strategy, then, is a subset of strategy already, which takes business strategy and looks at how to best leverage the key intangible asset of the company – its brand.

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Product Management Explained by Hunter Walk

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Hunter Walk

Hunter Walk

Name: Hunter Walk (@hunterwalk)
Occupation: Former Director of Product Management at Google (previously Director at Linden Lab, New Product Development at Mattel)

1. In 140 characters or less, what is Product Management?

Building. Communicating. Helping. Simplifying. Collaborating. (Sometimes) Crying. Leading.

2. Lets step away from digital for a second. Pretend the product you are producing is a watch. What are the types of questions a product manager would ask? What would some of your responsibilities be?

The goals of Product Management are the same whether you’re shipping websites or watches — it’s helping a team build a product that’s loved by the community.

On day one, I’d ask:

  • What watches are we making today and who’s purchasing them?
  • Who is the customer for this new watch and what are their needs (telling time, fashion, accuracy, reliability/durability, etc.)
  • Is there a cross-functional team already working on this product? If not, let’s develop one.

Some of the product manager’s responsibilities would include:

  • Ensuring everyone working on the project understands who the customer is, and what the product objectives are
  • Making sure the team is properly resourced to achieve its goals. Does every work item have a clear owner?
  • Managing a design and approval process that drives collaboration and cross-functional input, but doesn’t bog down into census-driven groupthink

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5 Steps for Getting Started in User Acquisition Marketing

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Keep your goals in sight. You’ve made your resolutions — we want to help you keep them (at least the ones that aren’t food related). That’s why we’ve put together five simple things you can do to get started in User Acquisition Marketing.

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5 Steps for Getting Started Designing and Building a Website

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Keep your goals in sight. You’ve made your resolutions — we want to help you keep them (at least the ones that aren’t food related). That’s why we’ve put together five simple things you can do to get started with Front-End Web Development.

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5 Steps for Getting Started Coding a Web App

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Keep your goals in sight. You’ve made your resolutions — we want to help you keep them (at least the ones that aren’t food related). That’s why we’ve put together five simple things you can do to get started in Back-End Web Development using Ruby on Rails.

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