Author Archives: Melissa Phipps

How Do Social Media and SEO Impact Each Other?

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<i>Image source: Wikipedia Commons</i>

Does anyone talk about search engine optimization these days without also talking about social media? Not really, but the arguments behind the importance of engaging in both may vary. There’s a camp convinced that social activity plays a significant role in search engine rank placement (despite Google’s head of Webspam, Matt Cutts’, denials that Facebook and Twitter signals are weighted more heavily than any others). While another camp simply views SEO and social media as two distinct and effective ways to garner page views and attract a larger audience. Until the keepers of the algorithms reveal their secrets, the debate will likely rage on. In the meantime, let’s take a look at some proven ways that social media and SEO impact each other. Continue reading

What Is a Product Lifecycle?

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To many devoted entrepreneurs, a product is kind of like a child. It’s your creation, a reflection on you and your hope for the future. Is it any wonder that the business world uses a biological lifecycle as a model for how a product is expected perform? It’s called a product lifecycle, and in it a product is born, it grows, it matures, and (in many cases) it declines. You can almost hear the strains of “Sunrise, Sunset.”

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Social Media vs. SEO: Which Is More Important?

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As with the Mommy Wars and the Cola Wars, sometimes the media is compelled to draw battle lines where none are needed. The latest skirmish might be called the Click Wars. In one corner we have search engine optimization. In the other corner we have social media. Which is the more important digital marketing tool?

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14 Startup Terms to Learn Before You Get Funding

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A startup is more than an early stage company. It’s a small operation reaching for something big; an innovation ready to explode. If this sounds like your business, learn some of the latest startup lingo to help you in the early funding stages.

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How Benefit Corporations and B Corps Build Better Companies

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Have you ever asked yourself why companies can’t be more evolved, do more good, or (to paraphrase Google’s motto) not be evil? The answer is some can, if they are benefit corporations.

A benefit corporation is a company that sets higher standards for environmental sustainability, accountability, transparency, and overall social good than traditional corporations. These are companies with a so-called “triple bottom-line,” that includes people and the planet as well as profit.

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10 Books To Read Before Pitching Your Startup

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Image Courtesy of Rodrigo Galindez on Flickr

One of the first things a startup should build is a library. Business books can help hone or disrupt your way of thinking (sometimes in ways that are subtle, sometimes in thunderclaps), they can help you learn from examples and case studies, and they keep you up with the latest jargon at pitch meetings and cocktail parties. Of course, new books come out all the time, and everyone has their personal favorites, but these essential titles should help you fill your startup library.

Related Story: Considering Business School? Read These 10 Books Instead

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