Author Archives: Liz Elfman

5 Reasons You Need Marketing Skills (and How to Get Them)

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I hate Facebook braggers as much as anyone, but I’ve got to admit that the world looks a lot more like a marketplace than it used to. A certain amount of branding and curation goes into our online personas, which inform others on our opinions, ideas, careers, and how we see the world. Given that reality, we’re all unofficially marketers.

But that’s not the only reason that having a few marketing skills in your professional toolkit isn’t a bad thing. In fact, learning how to think and operate like a marketer is increasingly important, no matter what your personality or your career path. Here’s why.

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Counterintuitive Business Thoughts from MOO.com Founder Richard Moross

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This week in London, we attended a talk given by Richard Moross, CEO and founder of MOO.com. The event was implemented through Startup Grind London at the Cass Business School, and was a fireside chat about how Moross revolutionized a 500 year-old industry: printing!  To boot, it was Startup Grind’s six-month anniversary in London; each month they have a successful speaker connect to and inspire a  group of entrepreneurs.

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