Author Archives: Krystal Glass

How to Survive a Public Business Failure

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Public failures happen in business. Whether it’s news of a store closing, an internal scandal, or a social media smear campaign courtesy of a disgruntled customer—coming out on top after a business failure or public gaffe can be a challenge, but it’s not insurmountable. Here are a few ways to move past a business fail with a winning message.

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Brand Aesthetics for Small Business Owners

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Your brand is your number one selling tool. You can attract customers or drive away customers based on your brand’s aesthetics—the look, the feel, the memorability factor.

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What Is Brand Storytelling And Why Is It Important?

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When it comes to selling a product or service, brand storytelling is an effective marketing tactic used to grasp and maintain the attention of your target audience. An estimated 2.5 billion pieces of content are shared each day, making compelling storytelling a must in order to standout. I recently taught a General Assembly brand storytelling workshop and have a few takeaways worth sharing:

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