Author Archives: Gordon Macrae

How Taking An Online Course Can Kickstart Your Career: Two Student Success Stories

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Last April, Jeff Manabat, one-quarter of the San Francisco dragapella act The Kinsey Sicks, had a dilemma: how to redesign the quartet’s aging website, while balancing touring obligations?

“I do a lot of traveling, we’re on the road a lot,” Manabat said, “I can’t dedicate the time to taking a multi-week classroom course. So taking it online was the obvious choice. I needed the flexibility to learn online. And complete the course material without being in a classroom.”

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From Irish Dancer to UX Designer

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carlyephoto (1)As a Humanities major, Carlye Cunniff was always interested in people. But as an Irish dancer, she knew it would be tough to transition straight into a new role in a digital field.

Earlier this year, Cunniff realized she needed a change from running the dance company she founded. Unsure of where to start, but knowing she wanted to learn more about the tech world, she enrolled in GA’s HTML, CSS & Web Design Circuit, an online course designed to teach proficiency in HTML, CSS and Visual Design. After graduating she took the User Experience Design Immersive program in Seattle. She now works as a full-time consultant with The Creative Group—currently on contract at Amazon.
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New to Digital Marketing? Here are 3 Strategies to Try Today

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Leading a company’s digital marketing strategy can be daunting. After all, a lot goes on behind the scenes to drive site traffic and engagement. And, as the demand for digital roles continues to increase—more than 45K digital marketing jobs have been posted in the past 12 months—there are many moving parts for aspiring marketers to take into consideration.

When you’re first getting started marketing online, it’s easy to get overwhelmed by too many ideas and platforms. Fortunately, there are some quick actions you can take today to start building a lasting digital marketing strategy.

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Mentors Matter When Learning Online: The Circuits Difference at GA

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The online education space is growing fast. But how do you deliver a high-quality, engaging experience online? As we have built our five Circuit courses — HTML, CSS & Web DesignJavaScript DevelopmentData Analysis, User Experience Design, and Digital Marketing — we believe the answer is simple: a dedicated mentor to hold you accountable through every stage of your learning.

When we put together our first Web Design Circuit in July 2014, we made a conscious choice to build in the sense of community and personalization that an instructor provides. This experience is a key part of General Assembly’s classroom programs. Continue reading