We know that diversity in the workplace is not only the right approach—but a sure path to greater innovation and profitability too. Diverse companies are 35% more likely to outperform their competitors and 15% more likely to perform above industry medians. In the United States, for every 10% increase in senior team racial and ethnic diversity, there is a corresponding 0.8% rise in earnings. Inclusive companies are 1.7 times more likely to innovate and are 70% more likely to capture new markets.
And yet… only 44% of companies have a clear, actionable diversity, equity, and inclusion (DEI) strategy. Even when a program is in place to attract and train diverse candidates, it can be difficult to find the right talent to take part.
We checked in with Kurdin Bazaz, Staff Design Program Manager at ServiceNow, a cloud-based workflow platform based in San Diego, to discuss how General Assembly built a talent pipeline that helped her organization meet its DEI goals. If your company is struggling to make diversity a reality, her experience may help illuminate the path forward.
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